Several new features of soft drink consumption

Sugar reduction

According to IGD Shopper Vista health, about 85 percent of consumers now prioritize a healthy form of eating – reducing sugar consumption (27 per cent – which is the second biggest health priority

On the sugar side, the share of sugar-free products is increasing

Focus on mental health

Attitudes towards health are constantly changing, and awareness of mental health issues has also been raised over the past two years, with consumers saying that physical health (53 percent) and mental health (49 percent) will be more important

In fact, nearly two-thirds believe that "what you eat has a direct impact on emotional health

Britvic noted: "CBD drinks may benefit

Functional benefits

Functional benefits are becoming increasingly important

Britvic said this is already reflected in soft drink sales in the grocery channel

Suitable drinks are provided

As consumers place a high value on maintaining a healthy diet and lifestyle, the challenge for suppliers and retailers is how to provide consumers with the right beverages

Nearly a quarter (23 percent) believe habits are a barrier to healthier eating, and nearly one in five (18 percent) say a lack of convenience is a barrier

To a certain extent, the special social environment can arouse consumers' attention to their own health and product health, and people will want their lives to be healthier, so as to prefer healthy choices in diet and pursue benefits in psychology and practical actions