"Shaanxi Cold Chain" builds a "firewall" for imported cold chain food consumption

After the Shaanxi Province Cold Chain Food Traceability Management System ("Shaanxi Cold Chain") was officially launched on December 2, 2020, how is the operation going, how to trace the source throughout the process, and whether consumers can buy cold chain food if they do not scan the code , Do you have to scan the QR code to buy different imported cold chain foods? What if consumers don’t have a smart phone?

With a series of questions, on January 13, a reporter from China Quality News came to the Hema Fresh Dragon Shouyuan store in Xi'an to learn more about the situation

The reporter saw that in the frozen food area, imported food was placed in the freezer, and each individual packaging bag was affixed with a "Shaanxi Cold Chain" QR code logo

The store manager Dong Xusheng told reporters: "On December 20, 2020, the'Shaanxi Cold Chain' will be fully launched in 15 stores of Xi'an Hema Fresh

According to the State Council’s "Notice on Further Doing a Good Job in the Traceability Management of Cold Chain Food", the Shaanxi Provincial Market Supervision Bureau quickly developed the "Shaanxi Cold Chain".

The "Shaanxi Cold Chain" system has built a "three-end common defense" (enterprise end, regulatory mobile end, and public inquiry end), "one-code traceability" (two-dimensional code), and "one-platform monitoring" (system backend).

Wan Meiyuan, a citizen who is buying imported frozen food, demonstrated to reporters how to operate: "Scan the QR code of Shaanxi Cold Chain, you can see the product name, product code, product specifications, storage method, production date, whether it is imported or not.

"Although there are more purchaser information registration procedures, it is necessary to buy with confidence and steadfastness.

In order to control the sales of imported frozen foods, the regulatory authorities require that sales companies must log in to the "Shaanxi Cold Chain" system with their corporate accounts certified on the Shaanxi Provincial Government Service Network, and fill in the basic product information and entry information according to the cold chain products sold.

The reporter saw in the Hema Fresh Longshouyuan store that the merchants arranged special persons as guides to instruct consumers who purchase imported cold chain foods one by one in front of the freezer, scan the "Shaanxi Cold Chain" QR code and perform information registration

The "Shaanxi Cold Chain" system not only has the function of regulating the operating behavior of cold chain producers and operators, but also provides internal management services for enterprise users

On the background big data port operated by the "Shaanxi Cold Chain" development technicians, a reporter from China Quality News saw that when searching for the keyword "beef", there would be many batches of products.

In order to promote the effective operation of the "Shaanxi Cold Chain", the Shaanxi Provincial Market Supervision Bureau has set up 4 steering groups to go to various parts of the province to train enterprise managers and grassroots supervisors, and inspect imported cold chain food business units one by one.

The relevant person in charge of the Shaanxi Provincial Market Supervision Bureau stated that in the next step, it will continue to strengthen the promotion and application of the "Shaanxi Cold Chain", comprehensively carry out the exploration of market entities, strictly implement the main responsibility of the enterprise's epidemic prevention and control, and deal with the absence of inspection and quarantine certificates and nucleic acid testing.