Shandong Heze intellectual property empowers agriculture to run out of "acceleration"

In Heze in August, the fruit is pressing on the branches, and the fragrance of the melon is overflowing

Heze City, Shandong Province is located in the center of the North China Plain, where the Yellow River flows

Talking about the road of geographical indication trademark certification, the person in charge of Shanxian Sheep Raising Association said: "Shanxian is the 'hometown of green goats in China'.

"During the visit and research, we learned about the needs of farmers and cooperatives, and we are determined to give farmers strong support on geographical trademarks, make full use of intellectual property empowerment, and promote the accelerated transformation of agriculture

By cultivating and developing geographically-indicated agricultural products, Heze City has found a way for brands to lead the high-quality development of agriculture

"The brand is the image, and the image is the market

"Heze City will give full play to the advantages of high quality and large output of edible agricultural products, dig deep into geographical indication resources, focus on standard guidance, brand cultivation, and quality improvement, continuously improve the industrial chain, and lead related industries with intellectual property empowerment and brand driving.

(Liu Jiadong Zhu Qing)

"China Food News" (05 edition on August 17, 2021)

(Editor in charge: Huang Guangshun)