Shaping the "Food An Heze" brand to lead and promote the high-quality development of the food industry

"The company has always adhered to 'quality first, service first', took the lead in implementing 'three standards' management, 6S management and HACCP system management in Heze City, Shandong Province, and took the initiative to install 'safety locks' for food production, focusing on quality brands and winning consumers.

The development of Daoxiang Village is the epitome of Heze City, Shandong Province leading food enterprises to upgrade and speed up the high-quality development of the food industry

Expand the phalanx of demonstration enterprises and create a regional public brand of "food safety"

Located in the North China Plain, Heze City has four distinct seasons and fertile soil.

In order to expand the phalanx of food safety demonstration enterprises, promote the complementary advantages of enterprises, develop together as a group, and promote the upgrading of the food industry, Heze City specially established a food safety promotion association, attracting 156 member enterprises

"On May 13, Heze City held a press conference for the public brand of 'Hehe Meimei' food safety area, and officially released the public brand logo of 'Hehe Meimei' food safety area.

Promote regional food safety culture and polish the golden signboard of "food safety"

Entering the "Food Safety Heze" meeting room, the works of the "Food Safety Heze" calligraphy and painting competition came into view, such as calligraphy works such as "Food Safety is Gold and People's Health Is Blessing", "The Main Theme of Promoting Food Safety and Converging Integrity and Law-abiding Positive Energy" The brushwork is vigorous, and the paintings such as "Food Safety in the Fragrance of Rice Flowers" and "Duties on the Shoulders" are lifelike

Heze City has created a food safety atmosphere in an all-round way, and constantly enriched the cultural connotation of "food safety in Heze"

During the 30th Heze International Peony Cultural Tourism Festival and the 2021 Heze City Cultural Tourism Development Conference, "Heze-Peony Garden Food City" met with domestic and foreign tourists in the image of "Heze Food New Landmark", and held Caozhou famous snacks and peony feast food In the selection, more than 80 merchants have fully demonstrated their culinary skills.

Establish an offline and online promotion system to help the food industry accelerate its rise

"The brand is the image, and the image is the market"

At the same time, the city actively innovated its ideas, carefully built a "food safety complex", built two integrated food safety assurance centers integrating the procurement, processing and sales of agricultural products, fruits and meat products, and took the lead in establishing a centralized poultry slaughtering point in the province.

Edible agricultural product growers and food production enterprises have used e-commerce to open up the market, and have obtained tangible economic benefits, greatly mobilizing the enthusiasm of enterprises and growers, promoting large-scale agricultural planting, promoting the intensive development of the food industry, and helping Rural revitalization

Strengthen "full chain" supervision and build a green and healthy food format

People take food as their heaven, and food takes safety as their priority

"We will continue to increase the brand building of 'Shi'an Heze', and through continuous cultivation, demonstration and leadership, overall creation, consolidation and improvement, we will continue to expand the influence and reputation of the 'Shi'an Heze' brand, so as to better promote the high quality of the food industry.

(Du Changyong, Zhu Qing, Li Keyang)

Editor in charge: Lian Fan Review: Ouyang Meihua