Shine at the FMCG Industry Innovation Summit Asia! GaoJin Food with rice said and Sichuan flavor prefabricated dishes decoded

Shine at the FMCG Industry Innovation Summit Asia! Gaojin Food with rice said and Sichuan flavor prefabricated dishes to decode the new demand for consumption

From August 25 to August 27, the 3rd Asian FMCG Industry Innovation Summit 2022, co-hosted by the Decision Maker Think Tank and the Decision Maker Retail Research Institute, was officially held

Power C-end pre-made dishes, "rice said" ahead

Rice said that the original intention of the brand is to bring global exquisite meals

Rice debuts as "breaking the circle", and behind the success of the brand is inseparable from the support

In addition, Rice Said also benefits from the Group's global supply chain system, which has a natural advantage in the key link of raw materials for products

The pre-made vegetable outlet empowers the convenience food 4.

The new track of Gaojin Food's entry into prefabricated dishes is based on forward-looking insights into industry development trends

In this regard, Gaojin Food strengthens the differentiated competition strategy, standardizes the food safety supervision system, promotes the modern processing transformation of convenience food, and carries out quality and brand operation

Focus on differentiation, the ultimate product force

As a blockbuster brand under Gaojin Foods, Rice says that it focuses on differentiation and has many eye-catching selling points

Features a 5-minute restoration of the World Treasure Meal

Another reason why rice is widely praised is that the ingredients are solid and well matched, the large pieces of thick cut meat make people have a sense of eating, and only the new rice in the current season is used in the choice of rice, and it is resolute not to use self-heating rice and reduced rice, ensuring better taste and quality

In addition, rice is said to use patented electromagnetic wave sterilization technology

Deeply restore the consumption scene and provide emotional value

In the post-epidemic era, diversified consumption scenarios are accelerating their segmentation

Rice is said to be packaged in a new patent, deeply restoring a variety of consumption scenarios and providing positive emotional value

At the same time, Gaojin Food participated in the anti-epidemic and supply assurance actions in many regions through rice talks, and practiced corporate social responsibility