Small and medium-sized wallpaper enterprises brand war winning treasure trove

China Coatings network
: wallpaper industry has developed to this stage has become nearly mature, in the fierce industry competition, wallpaper enterprises between the brand competition has become a key competition object. For small and medium-sized wallpaper enterprises, how to attack the brand war has become the key.
"Sun Tzu" in the "attack" said: "know each other's confidants, a hundred wars are not lost." It means that the soldiers to fight not only to understand the enemy but also to understand their own, to understand the situation of the enemy, not to fight a war of no certainty, only in this way can always stand invincible. The purpose of knowing each other's confidants is to win a hundred wars, the means is to conduct in-depth practical research. With soldiers ambushed in the battlefield, wallpaper enterprises compete in the market, to win success, there is a survey and research to know each other's confidante's problem. Wallpaper enterprises want to create their own characteristics and style of brand products, must go to the market, by the market to position. The production of a wallpaper brand, ultimately not from outside the market, but in the market, is whether consumers can recognize.
do you know your confidant? Sun Tzu summed up the research as "five things, seven schools." "After five things" is to investigate the five main factors that determine the success or failure of the war: First, the Tao, refers to morality, politics; The second is the day, refers to the day; Third, the ground, refers to the land; Fourth, will, refers to will be handsome; Fifth, the law, refers to the legal system. "Seven schools" refers to seven aspects of investigation and calculation, comparative analysis of the conditions of both sides of the enemy. Its content is: Which aspect can get the public's support and love? Which side will be handsome and talented? Which side occupies the world and the world? What aspect of discipline? Which side of the soldier is well-trained? Which side of the award and punishment clearly?
to create their own brand, we must "by five things, seven schools", to investigate the main situation of the enterprise in five areas, on the basis of their own to improve the level of operation. At the same time from seven aspects of the analysis of the situation of competitors, select their own product breakthrough.
wallpaper brand is located in the market, so enterprises "after five things, seven schools" to conduct market research, we must adhere to the "consumer sovereignty" thinking. Research clearly which customers to win the product, what method to win, at the same time, but also good at competing with competitors for customers, long and short, consolidate their brand.
society to progress, economic development, everything can not be separated from talent. Wallpaper enterprises to participate in market competition, although the product competition, but the product is created by people, science and technology is invented by people, in the final analysis or talent competition. The same is true of the wallpaper brand strategy. Brand, not only refers to the materialized product itself, it is a fusion, there are scientific and technological factors, there are talent factors. Its production is not overnight, but in the choice of the situation, scientific management.
management to brand, we must effectively use people, know people good. "Sun Tzu" in the "travel article" said: "So the order to the text, together with the military, is the necessary." "It means to do a good job of thinking about the generals by means of writing; Use martial arts to strengthen discipline for generals. In enterprise management, we should cultivate an ideal, a belief, shape their own entrepreneurial spirit, form a wallpaper corporate culture system; At the same time, strict discipline, to ensure the smooth progress of production and operation, improve labor efficiency and economic efficiency.
market competition is not blind but prepared for the competition. Wallpaper enterprises must be fully prepared not to be defeated by competitors and can overcome the conditions of competitors, investigate and study the weak links of competitors, take advantage of the opportunity to win.
The purpose of choosing someone is to improve economic efficiency, so that wallpaper enterprises' products, services and marketing competition are in the best condition, resulting in a high trend, in order to improve economic efficiency, to create their own brand products forever.
"Sun Tzu" "Nine Places" said that the soldiers to fight carefully to identify the enemy's intentions, organic can take advantage of, concentrated superior forces in the direction of the main attack, it will be able to thousands of miles to attack the enemy to kill the generals, this is the so-called clever thing. Smart ability to do things, refers to the use of clever strategy to achieve the goal of victory against the enemy.
want to create their own brand, it requires entrepreneurs to be good at using wisdom, planning, concentrated use of their own strength, seize the main contradictions to solve the key issues, in order to win in the market competition. Imagine, the situation is not clear, the goal is not allowed, the strategy is not clever, the power is scattered, how can the "birth" brand name?
brand strategy runs through the whole process of production and business activities. Production to select the right target, marketing to be strategic. Production alone can not out of the brand, must do a good job of marketing at the same time. Sun Tzu's military law can be used for brand-name marketing of the main plot slightly: to avoid the truth of the enemy, the virtual enemy. According to the enemy to avoid the advantages of the enemy, attack its weaknesses. Take your own truth, fight the enemy's virtual, always occupy the initiative.
to win, because the enemy wins, is the enterprise to participate in market competition, playing their own brand should follow the basic principles. Market competition is complex and changeable, only with the changes in the market and flexible use of strategy, in order to use the military to win. On the contrary, adhere to the rules, do not know because of change, will inevitably lead to failure, the election of punctuality, determined to play their own brand and a case of success at home and abroad is not uncommon.
small and medium-sized wallpaper enterprises in the fierce market competition conditions, the implementation of brand strategy, the premise is to prepare the curtain, to make a winning business decision. The purpose of the enterprise's all-win business decision-making is not to fight and give in to the soldiers, the means of victory is to back up by their own strength, in order to make a satisfactory strategy to create a favorable situation for themselves, the key to victory is to improve the quality of enterprises, innovative technology, innovative products, improve economic efficiency, enhance the strength of enterprises. Strive to win the brand-name strategy is to require enterprises to rely on technology, by strategy to create their own brand, in the decision-making to prepare the curtain, timely and decisive, in order not to fight and give in to the soldiers; At the same time, enterprises are also required to win the idea throughout the brand strategy, not only to create a brand, but also to protect the brand, expand the brand effect. In every aspect of business decision-making, every stage should strive to win, to maintain the advantage.