Solve the two major problems of the diatom mud industry to achieve sustainable development.

In the low-carbon environmental protection background, the diatom mud industry continues to heat up, although it belongs to the emerging industry, but with excellent performance, has great potential to become the mainstream of decorative materials. Once its own defects, market problems are solved, diatoms will usher in large-scale popular growth, the future prospects are broad.
diatoms in China's rapid development
so-called diatom mud, refers to diatom soil as the main raw material of the inner wall environmental protection decorative wall material, with the elimination of formaldehyde, purifying the air, fire retardant, sterilization and deodorization and other effects. From the definition can be seen, diatom mud has environmental protection, decorative, functional advantages, is instead of wallpaper,
latex paint
a new generation of decorative materials.
2009, the domestic diatom mud industry began to heat up, to 2014, the number of diatom mud brands has exceeded 300, the rapid development. Diatom mud industry also from the workshop-style, regional development to industrialization, scale, branding, for the next step into the high-speed growth period to lay the foundation.
but similar to other emerging industries, the diatom mud industry also lacks standardstandard standards, the quality of the various brands are uneven, messy.
diatom mud industry is facing two major problems
first, is the industry threshold is low, weak corporate brand awareness. The introduction of diatom mud in 2003, after years of development, has been enough to resist the traditional wall, latex paint. Even so, compared with developed countries, the use of diatom mud in China is still very low. Huge market, to give many small and medium-sized manufacturers in the muddy water fish opportunities.
the quality of products produced by these manufacturers is worrying, while arbitrarily exaggerating the quality and performance, misleading consumers and destroying the market environment, to the development of the diatom mud industry cast a shadow.
second, the reason for the brand confusion is that there are no standard industry norms, pricing guidelines. Standardized industry guidelines have not been formed, resulting in market products, prices, service disorders, resulting in the loss of many potential customers.
the future development direction of the domestic diatom mud industry
According to the forward-looking industry research institute issued the "diatom mud industry market outlook and investment outlook analysis report" analysis, the future, the domestic diatom mud industry will be towards refinement, scale, branding direction.
enterprises in the early stage of the industry, will gradually improve the competitiveness of products, and truly fine. And those fake and low-level workshop-style enterprises, will be eliminated in the fierce competition.
as the diatoms capacity expands, product costs will be further reduced and prices will be more advantageous, and the market will continue to grow. Consumers have a deeper understanding of diatom mud, pay more attention to aesthetics, artistry, and turn to brand consumption. These changes will also force low-quality enterprises out, after which the diatom mud industry can usher in healthy and sustainable development.