"Spend money to jump in the queue", should Haidilao fight with the scalpers?

▲The picture comes from the official Weibo

Waiting in line for two hours, only 5 minutes after spending money?

According to Red Star News, recently, a news that "Haidilao can jump in for dining" has attracted the attention of netizens

The customer service of “Haidilao Official Flagship Store” denied that there is such a queue cutting service on the Internet.

As a benchmark for catering services, Haidilao has a good business.

According to the reporter’s actual measurement, Haidilao’s “spending money to jump in the queue” is true, and it can be divided into two situations: one is that Haidilao’s “Black Sea members” can arrange priority; This is mentioned in the official "Statement on the Internet Selling False Number Information on Haidilao"

There is of course an essential difference between the two

Here, because "Black Sea members" have a high consumption threshold-they need to meet the consumption of 12,000 growth points and above within 12 months, contact the exclusive customer service 2 hours in advance in the APP, enjoy the rights of priority placement, and have Priority ranking time is limited, so consumers who can really enjoy this priority queuing have not many places, and the impact on ordinary consumers is relatively limited

However, the “cyber scalper” behavior is to use loopholes in the queuing system for profit, disrupt the normal queuing order, and affect the rights and interests of other consumers

It seems that VIP service is a normal business practice, and the inverted number is caused by the scalpers.

But from the perspective of corporate reputation maintenance, Haidilao can still do something.

Based on the company’s long-term development considerations, Haidilao should properly handle the phenomenon of “spending money to jump the queue”.

It is worth noting that although VIP jump-in service is a normal market behavior, many people still cannot understand and accept it in real consumption scenarios

But in any case, in order for consumers to better understand the normal "VIP priority" and crack down on abnormal "inverted numbers", it must be supported by transparent information and perfect rules