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Original title: Study: Take a picture before eating Food is more delicious
A new U.S. study shows that before eating, take a picture, food is more delicious.
many people like to take pictures of food before eating and then share photos of food, but this behavior is offensive to some people. Now, there seems to be a legitimate reason for this.
a series of experiments conducted by researchers at St. Joseph's University and the University of San Diego, Xinhua reported. In the first experiment, the researchers divided 131 volunteers into two groups and distributed them healthy and unhealthy foods. In each group, half were asked to eat directly, while the other half were asked to take pictures of the food before eating. When food belongs to addictive sweets such as caramel apples and red velvet cakes, those who took photos and then ate rated the food as more delicious and liked.
the volunteers ate healthy food without the difference, the researchers found that if they were told that people around them were also eating healthy food, they rated the food more deliciously and fondly after taking photos.
second experiment, the researchers offered the same red velvet cake to two groups of volunteers, who were asked to take photos and then eat them. But one group was told to use healthy raw materials, while the other group was told the ingredients were unhealthy. As a result, the "unhealthy group" rated the cake more deliciously.
researchers report in the Journal of Consumer Marketing that the food looks more delicious when taken before eating because the process itself gives more attention to the "color scent" of the food. Taking pictures has an impact on the taste of healthy food because eaters gain a sense of satisfaction and accomplishment. As for why taking pictures of unhealthy foods enhances its taste, it is consistent with the theory of psychological use and satisfaction, in which eaters are satisfied by using the medium. (McCoy)