Tea estate injects new vitality into rural revitalization

On the eve of the Dragon Boat Festival, Li Zhenni, vice president of the one-stop travel platform Ctrip Group, CBO and executive vice president of Tujia, and her party went to Anxi County, Quanzhou City, Fujian Province to inspect rural tourism.

In recent years, relying on the superior natural environment and the foundation of the tea industry, various tea estates have continued to accelerate the integration of tea and tourism, which has become a typical model of rural revitalization and the integrated development of the three industries and an important pillar for the prosperity of the industry; with the construction of tea estates The rise in all parts of the country has not only brought new models, new selling points and new vitality to the development of the tea industry, but also provided a rare good place for people to travel leisurely and increase their knowledge of tea

Tea estate becomes a new choice for vacation

As soon as the holiday comes, the Yunling Tea Manor in Lutian Town, Anxi County is full of people, and the number of tourists increases sharply

"As soon as I arrive at the tea manor, I can feel the fresh air, live in a quaint homestay, and taste the fragrance of tea.

Yang Manshu, the person in charge of Yunling Tea Manor, said, "The buildings in the tea manor retain the style of the ancient houses in southern Fujian, with front and rear houses, blue brick and stone walls, and tile-roofed houses.

In recent years, relying on the solid tea industry foundation, Anxi County has vigorously promoted the integration of tea and tourism, and created new forms of tea tourism integration, such as tea garden sightseeing tourism, health-care vacation and leisure tourism

Iceland, Xiaohusai, Ba Nuo.

In the early morning, Rongkangda Oolong Tea Manor is surrounded by clouds and mists, birds are chirping, the tea hills stretch, and the fragrance of tea is overwhelming.

Shuangjiang County is planning a tea-tourism integration project with Mengku big-leaf tea as the core, building Rongkangda Oolong Tea Manor National 4A-level tourist scenic spot, Gonglong Brown Ancient Tea Culture Park national 3A-level tourist scenic spot, tea-tourism integration demonstration scenic spot, and There are a number of tea tourism projects such as Iceland Tea Town, Ancient Tea Mountain National Forest Park and Rong's Tea Manor

Drive the overall upgrading of the tea industry

Similar to the tea estate bases in Anxi County and Shuangjiang County, they have emerged in major tea-producing areas across the country in recent years, which has not only driven the upgrading of the entire industry, but has also become a good place for people to check in and relax

It is understood that as early as 2010, Fujian Province proposed that tea estates should learn from the French wine estate model, introduce refined agriculture into the tea industry, and combine famous mountain teas and regional cultural mining to achieve differentiated competition and personalized development; at the same time, Propose the development and construction ideas of tea estates such as branding, personalization, high-end, and experience, and build tea estates into products and brand symbols with high recognition and recognition like Lafite winery, and start the construction of tea estates one after another.

　　In September 2019, Fujian Province released the local standard for tea estates, "Guidelines for the Construction of Tea Estates", in which the definition of tea estates is: tea industry-led, integrating tea production, processing, management, leisure, tourism, culture, etc.

　　In July 2021, the Zhejiang Tea Estate Development Alliance was established

　　Ma Yongqiang, deputy secretary-general of the Fujian Tea Industry Development Research Center, said that in the process of urbanization, there are uneven supply and demand at the level of rural industry production and sales, industry level and village and town level, which leads to a vicious circle in the market; the industrial structure is single and the added value is low.

　　Su Feng, a professor-level senior agronomist at the Fujian Planting Industry Technology Promotion Station and a member of the Expert Review Committee on Agricultural Geographical Indications of the Ministry of Agriculture and Rural Affairs, said that the difference between tea estates and ordinary tea gardens is the difference in the industrial level, and it is a new format for the comprehensive upgrading of the tea industry.

　　Ma Yongqiang said that in the process of developing a diversified industrial economy, the tea manor has achieved the goal of the manor economy driving the prosperity of the rural agricultural modernization industry, and also achieved the overall goal of revitalizing the entire countryside.

　　"The manor economy can better realize the prosperity of the industry, promote the organic connection between small farmers and modern agriculture, and is also an important way to achieve common prosperity
.
" Ma Yongqiang added that while doing the manor economy, it is also an organic protection of local rural culture.
Building better consumer trust through the manor economy, allowing consumers to come to the manor to experience and buy, then the manor becomes a platform for the production and sales of agricultural products
.

(Yuan Guofeng)

　　"China Food News" (Version 07, June 09, 2022)

　　(Editor in charge: Yuan Guofeng)