Technology Empowers Agriculture and Animal Husbandry, Brand Achieves Value

On April 17, 2021, the 2021 First China Agriculture and Animal Husbandry Brand Taishan Summit opened in Tai'an, Shandong

Liu Xinmiao, director of the Brand Agricultural Strategy Promotion Center of China Food News, presided over the conference

Jiang Shike, director of Tai'an Agriculture and Rural Affairs Bureau, delivered a welcome speech

Jiang Shike, on behalf of Tai'an Agriculture and Rural Affairs Bureau, expressed his gratitude for the convening of this conference and the arrival of all leaders.

Li Hongwen, vice president of China Food News, delivered a speech at the conference

Vice President Li Hongwen said that the No.

He Xintian, Secretary and Secretary General of China Animal Husbandry Association, gave a keynote speech

"The Fourteenth Five-Year Plan for the Development Direction of Agricultural Industry Upgrading"

Secretary He Xintian said that the current external environment will be more complicated.

Dai Xiaofeng, Director of the Feed Research Institute of the Chinese Academy of Agricultural Sciences, gave a keynote speech

"Antibiotic-free feed and the creation of healthy animal products"

Director Dai Xiaofeng said that the survey found that more than 70% of the major food safety incidents in China over the years occurred in animal-derived foods such as meat, eggs, and milk

Keynote speech by Liu Qiangde, Deputy Secretary General of China Animal Husbandry Association

"In-depth analysis of structural changes and trend characteristics of China's agriculture and animal husbandry industry"

Deputy Secretary-General Liu Qiangde said that last year's epidemic accelerated the recognition of big data and accelerated the application of digitalization.

Zhang Xiaoping, chief representative of the American Soybean Export Association Greater China, gave a keynote speech

"The U.

Representative Zhang Xiaoping said that in the past 20 years, global soybean consumption has increased by 46.

Keynote speech by Zhang Guiguo, professor and doctoral supervisor of School of Animal Science and Technology, Shandong Agricultural University

"Research on the Mechanism of Compound Plant Polysaccharide on Animal Health and Meat Quality Improvement"

Professor Zhang Guiguo said that dietary fiber is a controllable dietary signal that affects the body's metabolism, production performance and meat quality by regulating the gut microbiome and metabolome.

Keynote speech by Han Zhihui, an expert member of the Agricultural Products Processing Industry Expert Committee of the Ministry of Agriculture and Rural Affairs

"Value Reconstruction of Agriculture and Animal Husbandry Industry Chain"

Dr.

　　Gao Guan, Vice President of China Meat Association, gave a keynote speech

　　"China Meat Industry Development Overview and Trend Interpretation"

　　Vice President Gao Guan said that in 2020, the national output of pork, beef, mutton and poultry is 76.

　　Liu Xinmiao, Director of the Brand Agricultural Strategy Promotion Center of China Food Newspaper, gave a keynote speech

　　"Regional Brand Building and High-Quality Development of the Characteristic Livestock and Poultry Breeds"

　　Director Liu Xinmiao said that "regional public brand of agricultural products" refers to an agricultural brand that is held by the government or related industry associations and used jointly by several agricultural producers and operators in an area with a specific natural ecological environment, historical and cultural factors

　　Keynote speech by Yong Yajun, an expert on China's top ten brands

　　"In the New Business Environment, Meat Branding Trends"

　　Teacher Yong Yajun said that the success of top brands is not because they do better, but because they are different, giving consumers reasons to believe, allowing people to abandon reason and follow the call of the heart

　　Wang Min, deputy director of Tai'an Agriculture and Rural Affairs Bureau, made a keynote report

　　"Taishan Tea" High-end Regional Brand Building Experience

　　Deputy Director Wang Min introduced that Taishan tea has a long history, and there have been records of tea cultivation since the Tang Dynasty

　　Relevant experts in the agriculture and animal husbandry industry said that the successful holding of the first China Agriculture and Animal Husbandry Brand Taishan Summit in 2021 will promote the future development of China's agriculture and animal husbandry and "accelerate the formation of a new development pattern with the domestic cycle as the main body and the domestic and foreign dual cycles promoting each other".

(Li Kun)

Responsible editor: Zhao Yangyi Review: Zheng Ying