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Thai coconuts are exported to the Chinese market, and live broadcast brings new benefits

 Last Update: 2022-04-18
 Source: Internet
 Author: User

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According to recent news from the Thai media, the business organization of the Thai Consulate General in Qingdao said that after investigating the Chinese coconut market, it was found that with the growth of the Chinese beverage market, the market demand for coconuts has also increased significantly, coupled with the lack of domestic coconut production in China.
Therefore, it is a great opportunity for Thai coconuts to be exported to China.
It is recommended to use social media and live broadcast channels to expand the Chinese market .

The Ministry of Commerce of Thailand conducted a survey on the expansion of the Chinese market by Thai companies and commodities, including a survey on the Chinese coconut market in 2021.
It was found that China imported 872,000 tons of coconuts, an increase of 37.
4%, with a total value of 450 million US dollars, of which 284 million were imported from Thailand.
USD, an increase of 49.
41%, and accounted for 62.
89% of the imported coconuts in China
.

In addition, the import of coconuts from Indonesia was 110 million US dollars, an increase of 67.
04%, and the market share accounted for 25.
84%
.
The share of coconut imported from Thailand and Indonesia accounted for more than 88%, and the rest were imported from Vietnam, the Philippines and Malaysia respectively
.

　　The reason for the increase in the number of imported coconuts in China is that starting from the first half of 2021, more than 130 types of coconut beverage products have been launched in the Chinese market, including new tea brands such as Heytea, Naixue, Lelecha, and Luckin Coffee.
There are more than 20 coconut-based beverages.
The popular coconut-flavored beverages in the Chinese market include latte coconut coffee, coconut milk, coconut milk, etc.
Some of these beverages have sold more than 100,000 cups in just 3 days.

.

　　The business agency of the Thai Consulate General in Qingdao stated that China's demand for coconut imports continues to increase.
Hainan Island, the main domestic coconut producing area, produces only 250 million coconuts per year, and China's annual market demand is as high as 2.
6 billion.
In addition, processing coconuts requires 1.
5 million million, so there is a huge demand gap
.
Coconut is nutritious, low in fat and delicious, making it a tropical fruit with rapidly growing demand
.

　　Coconut has rapidly gained popularity in the Chinese beverage market in the past 2-3 years and is widely used as an ingredient for making tea, coffee and soft drinks, including fresh coconut is also growing in popularity due to its high nutritional value and health benefits , making coconut a tropical fruit sought after by modern Chinese consumers who are pursuing health, and entering the market quickly.
Therefore, the Chinese coconut market is an export market that deserves attention and has opportunities for Thai companies to expand
.
Because the demand for coconuts in the Chinese market is huge, but the country's coconut production accounts for only 10% of the market demand, so it can only rely on imported coconuts to meet consumer demand
.

　　Thai coconut is very well-known in the Chinese market and can be bought in supermarkets, fruit stores and e-commerce platforms.
In addition to bottled and boxed coconut juice, Thai coconut has also developed ready-to-drink fresh coconut in the Chinese market.
Coconuts are perforated so that consumers can eat fresh coconuts
.
The survey found that the price of fresh coconuts in supermarkets is 20-25 yuan each, which is about 106-132.
50 baht, which is a relatively high price in the Chinese market
.

　　Thai entrepreneurs wishing to develop the coconut market in China can consider looking for channels to enter the Chinese market and continue to diversify Thai coconut products to attract and meet the needs of Chinese consumers who are fond of coconut products
.
It should also consider working with influencers and product analysis experts to promote Thai coconut products on Chinese social media platforms, including using live broadcasts, organizing promotions on important Chinese festivals to attract consumers’ attention
.
This allows Thai coconut products to be recognized by Chinese consumers and maintain China's status as the largest importer of Thai coconuts
.

China Coconut Investigates Beverage Exports

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