The ban can't stop the "out of the circle" enthusiastic selling betel nuts how can you casually hit...

"Quietly'work hard', and then shock everyone", the little betel nut did

From last year's "This Is Slam Dunk" to the recently hit "De Yun Dou Laugh Club", "Tucao Conference" and other popular variety shows with over 100 million views, the betel nut brands that prefer young consumers have never been absent

By catching young people, there will be a future market.

In the face of interests, the "Notice on the Total Ban on Advertising" issued by the Hunan Betel Nut Industry Association in 2019 failed to restrain the enthusiasm of betel nut companies for "breaking the circle", and no one talked about the carcinogenic concerns of betel nut

The author believes that after returning from the silence, the popular betel nut still failed to solve the cancer suspicion

As a Hainan specialty and Hunan local snack for a certain period of time, the time for betel nut products from street hawking to large-scale processing is still short, and the industry is mostly small and scattered enterprises, and it is far from forming large-scale development

To seize the preferences of young people, to seize the strong purchasing power and long-term consumption dividends

In the author's view, in the face of tradition and the status quo, it is unrealistic to make a “one size fits all” approach to the current betel nut

Relevant departments of Hunan Province also pointed out in their reply to the deputies of the Provincial People's Congress, “The issue of betel nut edible safety is very complicated, and there are still great disputes in academic circles and public opinion circles.

The author believes that the unclear positioning of finished products, lack of standards, and edible risk assessment restrict supervision and at the same time trouble the development and supervision of the betel nut industry

The development of the betel nut industry should be "developed in governance", rather than first developing and then managing