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New media, new means, new propaganda, new effects
The Changzhou Food and Drug Administration actively promotes a new publicity method for live mobile phone broadcasting
Fang Xiaozhen Reporter Zhu Fu
In order to further strengthen the effectiveness of publicity, the Food and Drug Administration of Changzhou City, Jiangsu Province, closely follows the hot issues that the public cares about and the key projects of food and drug safety, introduces new media into the news and publicity work, and combines mobile phone live broadcasting with "double random" inspection, festival market inspection and science popularization
, etc.
, and the novel form has been supported by the majority of Changzhou netizens.
, etc.
, and the novel form has been supported by the majority of Changzhou netizens.
Since October 2017, the bureau has carried out five live mobile phone activities, covering hot pot catering, medical equipment, festival market, plastic surgery and beauty and net red milk tea, attracting 283,000, 178,000, 309,000, 183,000 and 363,000 views respectively, which has caused a great response
on the Internet.
on the Internet.
In the special inspection action of the net red milk tea shop on August 3, 2018, the Changzhou Food and Drug Administration presented the "double random" process, mystery buyer recruitment, online command and dispatch, on-site quick inspection and other contents on the network in the most intuitive way through the form of live broadcast, and the number of viewers on the same day broke through the highest value of the previous live broadcast, and the effect was very obvious:
First, online live broadcasting has truly made administrative law enforcement open and transparent
.
In the past, the image of law enforcement was half in official news reports and half in word of mouth
.
Through the network live broadcast, the whole process of law enforcement is intuitively presented to the netizens, whether it is investigation and evidence collection, or on-site inspection, every link is broadcast live, realizing the transparency and sunshine
of law enforcement.
.
In the past, the image of law enforcement was half in official news reports and half in word of mouth
.
Through the network live broadcast, the whole process of law enforcement is intuitively presented to the netizens, whether it is investigation and evidence collection, or on-site inspection, every link is broadcast live, realizing the transparency and sunshine
of law enforcement.
Second, online live broadcasting promotes regulators to further improve their business level
.
In the context of live broadcasting, under the "onlookers" of netizens, every behavior of the supervisors will be amplified, and law enforcement personnel will face greater pressure to ensure that law enforcement is clearly known throughout the process and does not make a mistake
.
This puts forward higher requirements for the inspection plan and on-site control ability of the supervisors, neither letting go of illegal clues, nor making false conclusions, but also paying attention to the on-site environment to prevent unexpected situations
.
.
In the context of live broadcasting, under the "onlookers" of netizens, every behavior of the supervisors will be amplified, and law enforcement personnel will face greater pressure to ensure that law enforcement is clearly known throughout the process and does not make a mistake
.
This puts forward higher requirements for the inspection plan and on-site control ability of the supervisors, neither letting go of illegal clues, nor making false conclusions, but also paying attention to the on-site environment to prevent unexpected situations
.
Third, the network live broadcast realizes the same frequency resonance
of work publicity and science popularization.
Online live broadcast publicity is not only the instant transmission of law enforcement image, but also the online popularization of food and drug safety laws and regulations, but also the network lecture hall to publicize food and drug safety knowledge, reflecting the work concept of "publicity is also a kind of regulatory force", they said that in the future, they will continue to dig deep themes, innovate live broadcast forms, and provide richer live broadcast content to the general public
.
of work publicity and science popularization.
Online live broadcast publicity is not only the instant transmission of law enforcement image, but also the online popularization of food and drug safety laws and regulations, but also the network lecture hall to publicize food and drug safety knowledge, reflecting the work concept of "publicity is also a kind of regulatory force", they said that in the future, they will continue to dig deep themes, innovate live broadcast forms, and provide richer live broadcast content to the general public
.
