The coming of digital era, pharmaceutical enterprises accelerate the transformation of business model

[pharmaceutical network industry trends] with the rapid development of the new economic tide, digital technology and real economy are more and more closely integrated In the traditional impression, pharmaceutical enterprises are huge and cumbersome, and their organizations and functions are rather overstaffed But with the advent of the digital economy era, the pace of change in the pharmaceutical industry is accelerating Cloud computing, big data, AI and other IT technologies are increasingly changing the production mode, business process and business model of the pharmaceutical industry The pharmaceutical industry began to adopt more rapid, simple and effective digital methods for drug research and development, production and commercialization In fact, with the implementation of the "two vote system" and the promotion of the hierarchical diagnosis and treatment system, the digital transformation of enterprises has become an irreversible trend, and the domestic pharmaceutical industry has already begun to actively embrace the "digital era" for transformation and upgrading, hoping to better meet the new challenges to the pharmaceutical industry For example, Kangzhi pharmaceutical, as a well-known enterprise in the field of children's health, has always attached great importance to conform to the development of the times and grasp the opportunity to make the industry bigger and stronger In July 2018, Kangzhi pharmaceutical has launched the first phase of NC group finance, supply chain, GSP quality management and other applications, vigorously promoting the development of digital transformation of the company At the same time, Kangzhi pharmaceutical also plans to build the South China manufacturing base in Zhongshan into an intelligent factory, introduce "intelligent manufacturing" technology, and comprehensively improve the company's production "intelligent manufacturing" level Huaren pharmaceutical is also developing its own digital development strategy, hoping to help medical institutions and patients establish an open, interconnected, shared and collaborative platform It is reported that in order to achieve this goal, Huaren pharmaceutical has built an overall digital deployment, including the ecep system at the front desk, the collaborative platform system at the middle platform and the manufacturing (ERP) system at the back office It can realize the sharing of data inside and outside the industrial chain and upstream and downstream, and improve the competitiveness of the whole chain In addition to pharmaceutical companies, more and more medical device manufacturers have begun to carry out digital transformation and intelligent layout The president of a medical device said that in the future, all electronic devices, including oxygen generator, ventilator, atomizer and rehabilitation products, will be connected to the background, and then the software manager will return the value of the data to the user, so that they can better understand their health status and carry out prevention Following the pace of the digital era, not only the medical equipment industry, but also a biomedical company has begun to show its own intelligent operating room, Internet of things health detection and other medical and health management solutions, as well as health detection workstation, health detection follow-up box and other products based on Internet of things technology From medical devices and equipment networking to hospital and pharmacy management information, to medical services and health management personalization It can be seen clearly that more and more related enterprises are trying to strengthen the digital marketing strategy by using their own advantages, so as to connect with users more closely Technology brings endless wealth to the pharmaceutical industry, and creates a high prosperity of the pharmaceutical industry The pharmaceutical industry continues to use new technologies to innovate products and services, so that everyone can enjoy convenient and personalized medical and health services The use of digital tools is not the starting point, nor the end point.