The commercial layout of the Doctors Group continues to land is becoming clearer

On October 22, 2016, the first China Physicians Group Alliance Conference was held in Shanghai. The meeting also held a cmGA new members to join the ceremony, the new members include: Apricot Garden Doctor Group, Ferguson Obstetricians and Gynecologists Group, Yu Yi Medical, Dr. Yanxin Group, Yunfeng Surgeons Group, Zhejiang Orthopaedic Surgeons Group, Micro-A Doctors Group, Strong Ultrasound Doctors Group, Guangzhou Hongkang Doctors Group, Dujiangyan Dr.keyword 1: Where did the patients come from
Waugh Medical Obstetrics and Gynaecology Group founder Ni Xiaoming announced the proportion of its 2014 outpatient population channel sources, and said that the role of the doctor brand is obvious.
For some people now think that "general practitioners can go deep into the grass-roots level and get patients", Yu Yu, founder of Yu Yu, said that from the experience of outpatient operations, primary patients do not have the habit of spending for private doctors, the private doctor model is difficult to get through. Song Donglei, founder of the Donglei Brain Doctors Group, adds that a small number of high net worth people have private doctors in the field of cardiovascular and cerebrovascular areas. He believes that doctors' teams can start businesses using "partnerships" to create a "small and beautiful" operating model.Keywords 2: Brand Operations
Zhai Xiaoming shares the experience of starting a business: the first attempt to "multi-point practice", adhere to the weekly half-day private hospital outpatient clinic, to achieve market-oriented charges, the interests of patients in the first place. Summarizing so many years of experience in market-oriented operations, he believes that "good doctors" or "good doctors group" need to be branded.
is half a public figure. "Whether you like it or not, you'll be judged like a restaurant by a patient, " says Yu Xiaoming, who believes that doctors must put the interests of patients first, serve patients and improve medical technology. "If your patient were a relative of yours, would you choose not to open a knife?"
Xiaoming concluded that "good doctors" should have "ASK" three elements: first, "Attitude", to have a spirit of service, the patient as their own relatives;
meeting, Tencent Vice President Ding Wei said that the Doctor Group can use the Teng Ai Doctor platform to manage patients and improve the personal brand of doctors, and Donglei Brain Doctor Group will continue to cooperate with Sina Ai Q, providing popular science articles to build the doctor group brand. It is understood that the current Donglei Brain Doctor Group on the team of doctors have science article KPI assessment, to assist doctors to build a personal brand.key word 3: Business
Yu Yu believes that doctors are not just doctors, but also entrepreneurs. For GDS, the choice to opt out of the system is largely due to a purely medical feeling, but they do not have a clear concept of the market risks they are about to face. Wang Wei, a founding partner at Hirohito Capital Management, said it was important for partners to recognize each other during the start-up period and that "trust" could protect against some of the "risks".
Song Donglei also thinks teamwork is important. He cites his own increased focus on clinical surgery, with co-founder Dong Fating in charge of external cooperation and hu Suyun, deputy general manager with nursing management experience, in charge of internal operations.key words 4: Capital and Development
Sun Chao, founding partner of Heavy Mountain Capital, asked, what are the more important issues that doctors' groups care about in their contacts with investors? Zhang Qiang, founder of the Dr. Zhang Qiang Group, responded, "Don't bully doctors." Investors should respect the nature of health care and give doctors more autonomy.
believes that investors and doctors' groups can negotiate fairly to determine the details of the investment agreement. Song Donglei added that the doctor group should not be afraid of "investors", the doctor group to do bigger and stronger is inseparable from capital. "Capital" has had a clear positive impact in the three years since the start of the Doctors Group. (Eu)