The development of artistic coatings "has a long way to go"

Since the second half of 2015, throughout the
paint
circle is not very "good" time, art paint fire, fire a mess, to absolutely dark horse momentum, become a new bright spot in the paint industry. Including Carberry, Bards,
This Tree
, Mei Tuss, Hualong, Waco and other domestic
coating enterprises
have launched their own art
paint brand
, and Libang, Dolezal, TASSANI and other foreign brands have also entered the Chinese market, it seems that over the years to cultivate the market suddenly matured to the "picking period."
art coating, in fact, is to a variety of high-quality paint with artistic expression function as a material, combined with some special tools and construction technology, to create a variety of textured patterns of decoration materials. Strictly speaking, it is not a "new technology", Europe has been in use for hundreds of years, and at home, art coatings have been developed for many years.
art paint catch fire?
art paint catch fire? This question is actually difficult to answer specifically, summed up as more than two reasons, external reasons and internal reasons. The external reason is that the profit margin of the traditional market is gradually compressed, the coating industry in the development of difficult period facing the pressure of transformation to explore a new market blue sea, many paint enterprises work together to accelerate the development of art coatings, to promote its maturity. The internal reason is that the art coating brings the traditional decorative mode from
latex paint
, the monotony of the paint, monochrome, smooth-type era into the whole new era of natural environmental protection, texture, texture, personality color coating, art paint is very good to meet the modern decoration for new and changing consumption concepts.
Art coating decorative performance effect is very artistic appreciation, can meet the spiritual environment needs of architectural decoration, art paint in the construction process, the need to materials, technology, technician techniques, color fusion using the perfect combination, it can be said that art paint is the decorative materials appear in the most able to meet a variety of design decoration requirements and envisaged products.
Especially in recent years, with the rise of people's pursuit of quality of life, consumers for paint and other home furnishings products also began to pay attention to its aesthetics, consumer awareness of the aesthetics of paint products has been awakened, decorative paint products develop rapidly, art coatings on this basis can be understood.
In the pursuit of quality, design style diversification today, consumers in the choice of wall decoration materials, is no longer a single satisfied with a single color decoration, even latex paint has developed to have a variety of color choices, still can not meet the needs of consumers in pursuit of personality.
stimulated by consumer demand, the art paint market is not difficult to understand, domestic paint companies have launched their own art paint brands, and even the United Nations art paint brands into the Chinese market. In general, art paint is very hot, but because of its relatively high market price, is still mainly in circulation in the city, want to expand to second-tier cities and township markets still need some grinding.
history of art coatings
the earliest art coatings can be traced back almost to known early human frescoes, rock paintings, lacquer paintings and various dyed decorative objects. The painted Terracotta Warriors, Dunhuang frescoes and colorful sculptures in Shaanxi, China, the Kezil Grottoes in Xinjiang, the Yongle Palace murals in Shanxi Province, and the murals in The Great Hall of Yunnan are all examples of the early application of artistic coatings by human beings.Dunhuang frescoes
to the Renaissance in Europe in the 15th century, the emergence of a large number of Gothic architecture, almost led to the early European art paint of that era. Even homeowners in middle-class families in general use unusually bright paint, which is mainly the reason for the new self-desalsing. These works, after thousands of years to today, despite the erosion of wind and sand, rock weathering caused by the collapse and man-made damage, some pigments have been peeled off, some exposed the bottom of wheat grass mud, some were smoked black, some because of lead oxidation blackened. However, some mineral color stone green, stone green, zhu sand, gold foil, etc. are still pure and full, still bright as the beginning, still radiate the luster of the past. They shock our contemporary paint workers all the time.
In the early 20th century, mankind basically eliminated a variety of natural glue mixed mineral color coatings, and from then on cut ties with the history of early art coatings, began the germination of modern synthetic resin art coatings. The origin of modern art coatings has many kinds: First, after World War II, Europe faced reconstruction, when the large-scale construction project time is tight, the substation treatment is simple and rapid, showing a kind of rough beauty, and form a characteristic, and gradually developed into the prototype of modern scraping art paint Shape, after many years of continuous development and improvement, this is in line with the needs of ordinary people and meet personalized needs of the product to matureWalls, later discovered that it actually had some artistic effects, and then it developed into a special art spray effect; in Korea in the 1970s, because of the rapid development of office buildings, unified white walls and shutters made many white-collar workers in the building dizzy Nausea symptoms, known as office syndrome, a local doctor suggested that the white wall painted as the color of red silt, the disease will not heal, and then form a new color coating genre, these are the precursor to modern art coating.
In the past 20 years, from minimalist contemporary public buildings to conservative retro home decoration, accounting for more than 70% of the visible area of the decoration wall, liquid wallpaper has undoubtedly become the theme of art paint. And the rapid development of modern coating application technology, resulting in nearly 10 years in Europe and the United States prevailing decoration wall DIY, artistic, personalized, seems to have become the symbol of our time.
color and craft, difficulties in the craft
although, in foreign art coatings have been very common, the market has been very mature. But in the domestic market art paint development is still relatively young, the market is still in the early promotion period. At present, in China, the profit margin of art coatings is very high, the price in 200 yuan / square meters - 1200 yuan / square meters, some even higher, the profit is several times that of ordinary paint. Art paint this high-profit cake, naturally has become the current industry downturn in the paint enterprises "scent."
from the performance of foreign markets or domestic paint industry trends, art coatings can be called a new market "blue sea." However, the development of art coatings in the domestic market is not smooth, art coatings in the Chinese market development also has more than ten years of time, so that many participating paint enterprises feel the deepest is the difficulty of popularization.
Art paint is different from traditional paint is the biggest difference is color, but home design is after all a professional system engineering, decoration process, it is very likely to lose, emphasizing the personality of color and ignore the overall coordination. Scientific studies have shown that different colors have different effects on people's moods and psychology, and the correct application of color aesthetics can also help improve living conditions. Therefore, the color matching of art paint also needs strict application, which also restricts the popularity of art paint.
art paint for construction personnel strict requirements and the need for a higher technical content, is the art paint is relatively difficult to be recognized by domestic consumers. The construction process of art coating is not as simple as wallpaper, because the final effect is good or bad with the quality and professional skills of construction personnel have a great relationship, so the training of skilled workers is very important.addition, there are several other reasons for the slow development of art coatings:
first, market awareness is low, consumer awareness is still to be cultivated. In a survey of some "post-70, 80, 90" consumers, another 60 percent of respondents did not know about art paint, and 85 percent said the decoration industry did not intend to consider art paint, and only 10 percent said they would try art paint for future renovations. Art paint instead of traditional latex paint is a subversion of traditional decoration, may be difficult to accept in a short period of time.
, the traditional channel layout restricts the promotion of art products. At present, the main channels of art paint sales for the building materials market, paint dealers, basically for the "new decoration" customers. This is equivalent to the target consumers limited to the real estate incremental market, into a niche product, away from a large number of housing stock market consumption.
, product standardization, generalization needs to be promoted, art coating national standards are difficult to define. At present, the national standards and industry standards for art coatings have not yet had specific professional standards. The production standards adopted by the major paint enterprises are not uniform, national standards and industry standards due to the formulation and return of different units, there are contradictions and constraints, art coatings can only be said to meet the standards of coatings, this aspect also needs the industry to develop together.
It is gratifying to note that in December 2015, the Shunde District Market Supervision Authority of Foshan City issued the Alliance Standard Filing Notice, which shows that the Alliance Standard: Q/SD30-2015 "Limits of Harmful Substances in Construction Water-based Art Coatings" was officially filed under the record number: QLB/4406062733-2015. This is the first domestic art coating industry standards officially through the record, will greatly promote the development of art coatings towards standardization.
Art coating products beautiful, environmental protection, and diversity of shapes, these are the advantages of art coatings, but it has to be said that a key issue is that art coatings compared to traditional paint products relatively high prices, which has become an important resistance to marketing, and the construction of the level of technology caused by the development of art coatings is more challenging.
dare to ask where the road is?
faced with the expected huge market potential, paint enterprises or the introduction of foreign brands to develop, or self-reliance brand "from scratch." But whichever path you choose is not easy for today's market perception. Foreign art paint brands even if introduced to the domestic, still need to make great efforts to shape brand awareness. TASSANI, for example, has been in the brand development phase since entering China.coating enterprises want to make a difference in the field of art coatings, need to do enough work in product segmentation, whether it is brand management or in-depth development of sub-sectors, coatings enterprises are required to optimize production, sales, construction, after-sales and other service links.
At the same time, the construction of art coatings on the high difficulty, doomed paint enterprises can not simply through the traditional dealers to complete sales and construction services, so the construction from production, sales to construction services one-stop professional team, will be the development of art coatings enterprises have to face the choice.
example, TASSANI officially entered the Chinese market in August 2015, and in September TASSANI officially announced an investment of 3 million euros in a new research and development base in China, in order to maintain a foothold in the Chinese market, TASSANI and Institutions jointly set up a professional art coating technology training institute - TASSANI Tasani bump space art painting college, in a short period of six months, brought together from the craft, design, color, art and other fields of 13 professionals, while held four training courses.
with the gradual expansion of the art coating market, as well as the development of consumer market cultivation, there is bound to be a shortage of art coating technology talent. Art coating enterprises want to develop, will certainly focus on the long-term, from the overall perspective to build a sound coating training system, not only to strengthen the training of coating technology, but also need to slowly enhance the paint technology workers in color, soft coating and other aspects of awareness, in order to facilitate the essence of art paint to consumers.
Summary: History has proved that not every market development can bring good returns to paint enterprises, in the development of the paint industry encountered a bottleneck period under the pressure of the environment, with higher profit expectations of the art paint market as paint enterprises to seek a new path of development transformation is undeniable, but in front of the enterprise is not an easy way. How to develop, each coating enterprise has its own different strategy, choose a different route. For the future, they either go the same way, or go out of their own wonderful - but either way, they should be prepared to "have a long way to go".