The digitalization of the dairy industry must go through the whole chain from the inside out

For dairy enterprises, various links such as pasture planting, dairy cow feeding, production and processing, quality traceability, channel cooperation, logistics management, and marketing are constantly being improved, and the corporate structure is becoming increasingly complex

The digital transformation of the entire industry chain is imperative

"In the current market with diversified consumer demands, enterprises can find new tracks and create new 'unicorns' through deep cultivation in sub-sectors and differentiated competition

The outbreak of the new crown pneumonia epidemic in 2020 has brought a serious impact on the dairy industry

The dairy industry has gained more opportunities to reach users by embracing online channels more actively and doing user operations more proactively.

Digitalization can empower traditional industries, so that traditional industries can be upgraded through digital transformation and usher in stronger competitiveness

"A glass of milk contains data such as pasture, production, logistics, etc.

Zhu Hui, director of public affairs of H&H Group in China, believes that in addition to optimizing its own product quality and enriching product categories, from an internal perspective, more refined management is needed to stabilize prices

Digital transformation has penetrated all sectors of the entire industry chain

In the early days of digital transformation, more dairy companies focused on the digital control of the supply chain and the building of smart factories.

With the advancement of digital technology, digital transformation has gradually penetrated into all sectors of the industrial chain

For dairy companies, digital transformation is not digital translation.

"The combination of traditional industries and digitalization is not a simple 1+1 translation

Feihe applied the digital reform to the whole chain of the enterprise, realizing the connectivity of all parties and promoting the quality and efficiency of the enterprise

　　What does the current market need, can the company solve it, and how to connect the two? Operational digitization provides new ideas for dairy companies

　　Digital marketing can help companies accurately understand users, capture the trajectory of consumption behavior, interpret user consumption habits, and reach consumers more accurately

The digital transformation of dairy enterprises is a protracted battle

　　It is worth noting that the digital transformation and upgrading of enterprises also need to optimize various aspects such as talent reserves, information technology, laws and regulations

　　Compared with ordinary industries, the dairy industry chain spanning the primary, secondary and tertiary industries is extremely long

　　So what kind of road will the digital transformation of the dairy industry take? As a new resource, how can digitalization improve enterprise efficiency and enterprise service quality? These are all issues that need to be faced and solved in the digital transformation of enterprises
.
For large dairy companies, digital transformation is more difficult than other industries
.

　　Take Yili as an example.
In terms of digitalization, Yili has indeed made good achievements
.
For example, in dairy farms and milk source collection, the automation and digital management of large-scale dairy farms are relatively early, and the degree of popularization is relatively high; in the production and manufacturing process, single-point automation has basically been realized, and some links have a high degree of digitization, but it is worth noting that Yili The full-process digital factory is still in the early stage; in the channel supply link, the distribution model dominates, and the digitization of the distribution system is still in the early stage; the direct sales channel has a high degree of digitization, but the phenomenon of isolated islands is serious; the consumer connection link still relies on offline channels, digitalization The use efficiency is not high, the data is fuzzy and uncontrollable, and the large-scale dairy enterprises have complicated business lines, which greatly weakens the penetration of digitalization
.

　　Therefore, industry insiders said that for the dairy industry, the process of digitalization must start from the inside out, start from the bottom, and break through one by one
.
It is inevitable for the dairy industry to go digital, but there is no standard answer on how to go
.
Digital transformation is a "long battle"
.

　　(Comprehensive arrangement by Yang Xiaojing)

"China Food News" (July 26, 2022 Edition 04)

　　(Editor-in-charge: Yang Xiaojing)