The domestic market has been snubbed, high-end paint industry is also fighting a price war!

China Coatings Network
News: into the high-end
paint
stores, all kinds of "tall" and expensive products, in fact, many high-end coatings are "foreign goods." So, "foreign goods" must be more high-end than "domestic goods"?
same time, during the holidays, some high-end
paint brands
, like other low- and middle-end paint brands, offer attractive discounts, up to a maximum of about 40%. A high-end paint, only because of holidays, the price range is so large! And high-end paint, "high price" is really the same as the "expensive" table?
a foreign moon must be round? It is understood that by the end of 2014, China's "Haitao ethnic group" from 18 million people in 2013 to 20 million people, the annual consumption from 21.6 million in 2013 soared to 1 trillion yuan, China has become the world's largest "Haitao" market, and even Chinese madly grab the Japanese toilet lid has become a hot topic. Why is it that foreign paint brands are so recognized by Chinese consumers and accept their high prices, but by comparison, domestic brands with the same product attributes are difficult to be recognized?
reasons for this analysis, first of all, to some extent, it stems from the psychological distance of consumers. "Foreign goods" will also be because of its quality problems by the light explosion, but because "foreign goods" from consumers relatively far away, the frequency of exposure of negative issues is less, resulting in today's consumer mouth in the "foreign goods are good, is high-grade, or have to buy foreign goods" consumer psychology.
is followed by the halo effect, which gives a very good impression of a particular characteristic of an item. Under the influence of this impression, people will also give a better evaluation of the other characteristics of the item. China's paint industry has been hollow paint, formaldehyde exceeded the standard, with good charge and other negative news around the formation of a "reflective halo corresponding", while foreign brands rarely appear such negative news. Therefore, consumers in the subtle idea that foreign goods are better than national goods. So foreign goods are not the same as high, expensive.
high-end coatings in addition to quality assurance, design is definitely a big selling point. On the one hand, as far as the brand is concerned, as long as the brand of a well-known designer, the price of the product will rise with the water, on the other hand, consumers, do not understand the design of their only know that each brand has its own team of designers and designers, but the level of designer design is difficult to compare.
years, the paint market by the upstream industry impact, resulting in paint brand sales continue to be depressed, many paint brands frequently reduce prices, even some high-end brands. These high-end brands under market pressure, do not hesitate to reduce their own prices to join them, the reason is only to attract popularity.
if only some tailings processing is reasonable, but in general, whether under pressure or holiday promotions, small profits and sales are not suitable for real high-end coatings. The reason is not suitable for high-end paint, high not only the price, high is the product specifications, quality, material selection and other aspects are more than the products on the market, a high-end paint brand has said this phenomenon: "If other brands also according to our brand requirements to do products, then their prices may not be cheap." "Furthermore, price stability is another guarantee of high-end quality, and if high-end brands blindly follow market trends and cut prices, it will not only damage brand value, but also make consumers pursuing such products doubt the credibility of "high-end".
In the process of the development of the domestic paint industry, there will always be a total problem, but the real strength of the paint, should sink heart, to create high-quality products and services, rely on products and services to speak, and ultimately win the trust of consumers, really do "high-end paint."