The fierce competition in the market tu enterprises should think deeply and reflect on themselves, and constantly sum up the experience

China Coatings Network
: As far as
coatings
industry is concerned, the market competition is becoming increasingly fierce,
coatings enterprises
facing a severe crisis of survival and development. Similarly, in the new year, the coatings industry will face new challenges and new opportunities. Against this background, paint companies must accurately grasp the needs of their users if they are not to be overwhelmed by the tide of the market.
How to grasp user needs, the first coating enterprises can be through the terminal agent to feedback, requiring agents every consumer a customer must have a deep communication with him, the customer on the use of products and brands to record the process, and then feedback to the company. Second, the establishment of a database to analyze this information, third, through professional research institutions, such as zero-point research, through their customers, including some unfamiliar customers to conduct research, so that paint companies can grasp the needs of users more accurately.
industry experts said: paint enterprises must first reach an ideological understanding, to see, accept the needs of this market and users, user needs determine the future direction of enterprise development. First, coating enterprises to meet the future product needs of consumers, brand needs and value needs, the second coating enterprises all mechanisms of the reform is to meet the changes in the market and consumer demand changes to do.
today, the bigger the coating enterprises, the greater the market pressure to bear, if their competitiveness can not be improved, enterprises are likely to be in the weak meat and strong food paint market was eliminated. Indeed, in recent years, the number of paint enterprises has increased dramatically, market share has been decreasing, a series of problems exposed: "homogenization" phenomenon is serious, single channel and so on. In the problem so exposed to the big market background, paint enterprises when thinking deeply, and constantly sum up experience, and effectively solve the problems exposed by enterprises.
in short, if coating enterprises want to gain a foothold in the fierce market competition, they must accurately produce products favored by market consumers, and thus enhance market share and achieve sustainable development of coating enterprises.