The fruit and flower flavored beverage market continues to gain popularity, what is the future trend?

In the past one or two years, fruit and flower flavored drinks have been loved by everyone, not only have high nutritional value, but also have a novel experience for consumers in terms of taste

fruit flavor

Benefiting from the healthy and immune-boosting properties of citrus, major brands have been using citrus flavors in the past two years

The data shows that from 2017 to 2020, the compound annual growth rate of new food and beverage products with citrus flavor and immune health claims will reach 15%

In addition, Innova data also shows that between 2017 and 2020, the European market led the release of citrus-flavored new products, while the Asian market grew rapidly, with an increase of about 6 percentage points

And this summer, the frequency of white peach flavors is really a bit high

In addition to beverages, white peach flavors also appear in yogurt, snack food, ice cream and other fields.

floral flavor

On a par with the fruit flavors, the floral flavors also show impressive staying power, and we can also feel the popularity of the floral flavors in the past two years

In the Chinese market, more and more Chinese consumers are beginning to accept flower-flavored products

Take Japan's cherry blossom flavor as an example, the cherry blossom flavor has affected the entire Asian neighboring countries, and the "sakura economy" is also affecting major food and beverage brands

In addition to cherry blossom flavors, jasmine and rose flavors are also popular in the food and beverage industry

From the above, we can see that as food and beverage brands continue to expand and use new ingredients, more innovative new situations such as fruits and flowers appear in front of consumers.