The landing of goldfish rice oil in Japan causes great concern

The spring of 2018 has just begun, and Zhang Bo has received a succession of good newsRetailers in Tokyo, Okinawa and elsewhere have sent them orders to import more goldfish rice oil, and some of Japan's biggest food companies have sent letters asking for larger packages of rice oil, a follow-up to the January 8 launch in JapanZhang Boxing rushed to tell the news to the oil plant responsible for production colleagues, for everyone, there is no better New Year's giftgoldfish rice oillanded in Japan caused great concernZhang Bo is the head of the goldfish rice oil brandJanuary 8, 2018 is a very important day in his careerThis day in Tokyo, is the first day after the New Year holiday to work, the bustling Shibuya street people come and go, suddenly, the building in seven LED large screen at the same time appeared the same picture: pure red background flashed a few big words: goldfish rice oil listed in JapanSuddenly, the crowd stood and watched by this dazzling Chinese redIn the face of this situation, standing in the streets of Shibuya Zhang Bo is the ups and downs of the heart can not helpThis moment, for him and his partners, is too proud and too hard-wonthe arrival of Chinese rice oil, which has attracted a lot of attention from the Japanese industryThe Japanese agent of Goldone Rice Oil solemnly prepared the launch ceremonyTo their surprise, dozens of well-known Japanese retailers, including family FamilyMart, LAWSON, 7-Eleven, Aeon, as well as Marubeni Foods, Mitsubishi Foods, Mitsui Foods, Itochu Foods, Ksong and other large businesses, and even some of their peers and rivals, appeared at the launchJapanese agents on the goldfish brand's international influence sincerely sighed! Even more pleasing to them, the day the product swerinated in the supermarket to buy goldfish rice oil, the Japanese people flocked to the crowdday, Japan's largest news agency - Kyodo news agency to : "Golden dragonfish japan listed, or break the pattern of Japan's domestic rice oil" made a detailed report, more than 50 Japanese media have reprintedJapan's CCTV Dafu TV, Chinese media also took the initiative to pay attention to this incident, jinlong rice japan's listing news, became the day's important newsdecade of ingenuityrefining the world's leading rice oila bottle of rice oil, why is it so interesting to the Japanese industry? Wang Yong, product manager at Yihai Kerry Research and Development Center, a direct participant in rice oil research and development, said: "The quality of our products has stood the test, but I feel that what shocked the Japanese the most was that we had invested so much and so long, that we had made a huge contribution to the development of this oil over the past decade, and that was a belief that they didn't understand easily." "rice oil is recognized as difficult oil in the industry, not only complex process, oil is not easyTen years ago, when Yihai Kerry decided to enter the field, few people knew how to start, had no experience, or even little information, from equipment, to technology, for goldfish and even For China, rice oil was a blank, everything started from 0in 2007, Yihai Kerry invested tens of millions of dollars in the first rice oil processing plant in Jiamus, Heilongjiangin 2009, Yihai Kerry's parent company, Fengyi International, invested 800 million yuan to set up a global research and development center in ShanghaiMore than 300 technicians and experts began their day-and-night quest hereWith the progress of rice oil refining technology, the investment of goldfish in this field is still increasing"Every time I see the chairman, he is most concerned about the consumer experience of the product is good or bad, repeated instructions, is certain to the quality of oil to do the best." Zhang Bo, who is under pressure to sell products, said"We collect rice oil samples from Japan and various countries at regular times, take back to do the test and comparison of indicators, the company's management attaches great importance to quality, require stoic indicators to be better than industry standards, the quality of rice oil research, a day has not stopped."day, in the golden fish people day and night efforts and adhere to, after repeated experiments and improvements, the goldfish research and development team to create a "puffed preservation method" and "fresh embryo oil" technology and "dispersed preservation, centralized collection, centralized refining" of the new rice oil industry chain production modelIt is possible to keep rice bran raw material seision and extract rice oil in as fastas 6 hoursAt the same time, they created a "enzyme degluing" low-temperature extraction patenttechnology, the two core nutrition indicators of rice oil - glutatin and plant sterols at the same time stable at 10000 ppm, nutrition and quality to reach a golden balance point, this is the rice oil industry's famous "double ten thousand." Compared with the traditional refining process used by japanese counterparts, "enzyme degluing" belongs to green biotechnology, more environmentally friendly, can retain more raw nutrition, and the yield of finished products as high as 70%, to the highest level in the worldin fact, the development and mass production of rice oil means much more than that"China is the world's largest rice producer and consumer, we have 2.3m tonnes of potential rice oil production, but we are currently less than 8 per cent, while Japan and India have reached 50 to 65 per cent The development of rice oil is of great significance to us as an oil-starved country Dr Jiang Yuanrong, Product Director, Fengyi Global Research and Development Center, said a drop of oil behind the great power hongtu rice oil landed in Japan and "one shot red", opened is Yihai Kerry the entire rice industry chain of the tip of the iceberg, but also China's grain deep processing industry a new beginning As a witness of this industrial chain, Yihai Kerry Group consumer goods division director Chen Bo said: China produces nearly 200 million tons of rice per year, but the daily output of less than 100 tons of processing enterprises accounted for 72%, this small and scattered industrial pattern limits the comprehensive development of rice, by-products are hardly used 2007, The plant invested by Yihai Kerry in Jiamus was in fact a "testing ground" for the rice cycle economy, with four different processing plants, including the first rice oil processing plant mentioned above - rice processing plants, rice oil refineries, grain-shell power plants, and white carbon-black plants for the production of grain shell ash " investing $5 million in a typical grain processing plant would usually cost four or five billion Chen Bo said, "The rice circular economy is a long industrial chain, the cost threshold is very high, from the concept, technology to the market are new, no one has ever passed, must take a lot of risks." "After 10 years of silent tenacity, this chain of golden dragonfish finally passed the front of the chain are land and farmers Yihai Kerry to order agricultural model and ecological base farmers signed a "high-quality varieties, good origin, excellent price acquisition, optimization of technology" four excellent contracts to guide growers in the entire production process to implement scientific management, improve the quality and efficiency of planting, thereby changing the farmers' production lifestyle and the biggest breakthrough of the golden dragon fish is undoubtedly the processing link Chen Bo relished this: in our factory, a grain of rice, after shelling treatment, once considered "yellow pollutants" rice shell into the production of electricity and steam raw materials, the current 1.75 tons of rice shell can replace a ton of standard coal, to save enterprises more than 70 million costs per year, not only to solve their own power supply, excess electricity can also be exported in addition, the burned rice shell into rice shell ash, used to extract high-dispersed white carbon black and natural filter agent activated carbon; a grain of rice here "do your best", to the earth, to the earth According to Chen Bo's calculation, if rice shell power generation technology is popularized throughout the industry, the country can save about 26 million tons of coal per year, equal to a few large coal annual mining volume, save power generation costs of about 4.9 billion yuan, reduce sulfur dioxide emissions of more than 300,000 tons; " China is the home of rice and the world's largest producer and consumer of rice Yihai Kerry Group Vice Chairman, Chief Operating Officer Mu Yankui said, "A flower alone is not spring, we welcome and support the peer enterprises together to make bigger and stronger, we compete in a fair market environment to win-win situation, make up for each other, and jointly promote the upgrading and development of the rice processing industry, in order to build China into a rice deep processing power as soon as possible!" " times are changing, the beginning of the mind is unchanged, the concept is changing, the mission is unchanged, the technology is changing, the quality is unchanged, the footprint is changing, the ambition is unchanged In the currents of the times, the golden dragonfish is swimming fast, silently practicing a great man once pointed out the "role of the guide." Source: Shenzhen Evening News