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In the new stage of high-quality development, the liquor industry presents new development trends such as differentiation of consumption trends, younger consumer groups, new standards to meet opportunities, more prominent "three concentrations", and embrace of digital-intelligence transformation
Trend 1: Differentiation of Consumption Trends
From the report on the consumption trend of liquor in the first quarter of 2022 released by Jingdong Supermarket, it is not difficult to see that the consumption of liquor is polarized, and products above 800 yuan and below 300 yuan are favored; pure grains, vintage wines, etc.
In the current social development, behind the changes in the wealth of the new middle-class people is the huge accumulated demand for consumption upgrades.
Trend 2: Younger consumer groups
According to the report on the consumption trend of liquor in the first quarter of Jingdong Supermarket, users aged 31-40 account for 47% of liquor consumption, which is a significant distance from users of other age groups
Trend 3: New Standards Landing to Welcome Opportunities
In June this year, with the formal implementation of two new national standards for liquor, "Terms and Classification of Beverages and Alcohol" and "Terms for Liquor Industry", the liquor market is expected to usher in a healthier and higher-quality development
Facing the future, the brewing industry still has a lot of room for improvement in standard construction, standard innovation and standard application
Trend 4: "Three Concentrations" More Significant
The dominant brands continue to earn dividends
Famous wines are actively deploying to expand production capacity
The CPPCC has steadily pushed forward the construction of production areas
Trend 5: Embrace digital and intelligent transformation
At present, domestic liquor sales channels include national chain enterprises, regional chain enterprises, supermarkets, e-commerce platforms, street shops, etc.
(Source: China Alcoholic Drinks Association)
"China Food News" (version 05, June 17, 2022)
(Editor-in-charge: Yuan Guofeng)
