The long-term and near-term worries of China's "Hometown of High-end Milk" accelerate the revitalization of the dairy industry. Short and long-term problems are intertwined to be solved

Xinhua News Agency Client Ningxia Channel, March 14 (Reporter Jin He) Ningxia is an important milk producing area in China.
In recent years, through large-scale and standardized breeding, Ningxia has fundamentally improved the quality, production efficiency and safety of fresh milk, and its status as the "hometown of high-end milk" in China is accelerating its formation.
At the same time, Ningxia attracts leading dairy companies to “snap the beach” layout, and uses modern production and sales methods to lead the deepening of the supply-side reform in the “milk bottle”, leading the country in the revitalization of the dairy industry, and also accelerating the promotion of the domestic dairy industry.
We explored valuable experience in improving quality and efficiency.

While achieving a series of development advantages, some people in the industry believe that the continuous high-quality development of Ningxia's dairy industry is also faced with the shortage of cattle sources and forages, the imperfect linkage mechanism of the interests of farms and dairy enterprises, and the shortcomings of brand building and intensive processing.
For issues such as the board, the layout should be planned in time, and targeted policies should be implemented.

In the dairy cow breeding park of Ningxia Nongken Helan Mountain Milk Industry Co.
, Ltd.
, cows are bathed in the afterglow of the setting sun (photographed on November 8, 2020).
Photo by Xinhua News Agency reporter Wang Peng

Large-scale farming promotes high-end milk source butterfly change

Large-scale farming promotes high-end milk source butterfly change

Ningxia's dairy industry has a very important position in the country.
The survey results of the Ningxia Department of Agriculture and Rural Affairs show that as of the end of 2019, the number of dairy cows in Ningxia ranked 8th in the country, and the total production of fresh milk ranked 7th in the country.
Considering that the area of ​​Ningxia is only 66,400 square kilometers, if viewed from the average, Ningxia's dairy industry ranks even better.
For example, in 2019, Ningxia's per capita share of fresh milk ranked first in the country, and the number of dairy cows per 10,000 people ranked second in the country.
The development of Ningxia's dairy industry is of benchmark significance for realizing the revitalization of the dairy industry.

The development achievements of Ningxia's dairy industry are closely related to the local resource endowment and industrial foundation.
Ningxia is located in the middle and upper reaches of the Yellow River, with a dry climate, sufficient sunshine, no severe cold in winter and no scorching heat in summer.
It is in the industry-recognized "golden milk source belt".

The natural conditions are very suitable for high-quality forage planting and high-yielding dairy cows.
Especially in summer, when the milk production of southern dairy cows is drastically reduced due to heat stress, Ningxia's high-quality raw milk can still maintain a stable supply.

At the same time, in the course of nearly 40 years of development, major changes have taken place in the dairy farming model of Ningxia, with a solid industrial foundation.
“With a cow at home, you don’t have to worry about eating and drinking.
” At first, farmers raised several cows in their yards and milked them daily.

This was once the main milk production method in Ningxia.
With the development of the industry, especially after the melamine incident and the sharp drop in milk prices that lasted for several years after 2015, the original model of farming dairy cows has become more and more in terms of production efficiency, milk indicators and safety.

Luo Xiaoyu, chief veterinarian of the Department of Agriculture and Rural Affairs of Ningxia, told reporters that the current large-scale dairy cattle breeding rate in Ningxia has increased from 60% in 2010 to over 98%.
"The stock of more than 100 heads is considered large-scale breeding, and 66% of our large-scale farms have more than 1,000 dairy cows.
" Luo Xiaoyu said.

Thanks to this, advanced breeding technologies, equipment and management models have been rapidly popularized in Ningxia.
Nowadays, the key indicators that reflect the production level, such as the rate of good breeds of dairy cows, mechanical milking rate, and silage feeding rate of the local large-scale farms, have reached 100%.

In recent years, if one enters the milking hall of a large-scale breeding farm in Ningxia, the production scene is enough to overturn many people’s perceptions of the domestic dairy industry: the "well-trained" milk steak team has stepped onto the heavy-duty rotary milking machine.
Workers only need to complete the work of milking cups on the side, and within a few to ten minutes, the machine will complete the milking, the milking cups will fall off automatically, and the cows will line up and walk out of the milking parlor.
Not only that, hundreds of meters of large standardized sheds, self-propelled full-mix ration mixers, automatic monitoring systems for cow estrus and health levels, and other international advanced equipment have all become standard here.

Modern farming methods make Ningxia milk’s milk protein rate, milk fat rate, somatic cell count and other dozens of indicators take the lead in the country.
Therefore, large domestic dairy companies generally regard Ningxia as a source of high-end milk.

Leading dairy companies accelerate their layout and lead high-quality development

Leading dairy companies accelerate their layout and lead high-quality development

Thanks to the high level of large-scale dairy farming, good quality of fresh milk, and underpinning purchases by leading dairy companies downstream, Ningxia has not only withstood the impact of the cyclical downturn in the industry since 2015, but also achieved counter-trend development.
In the past two years, as the purchase price of fresh milk stopped falling and rose and the local government continued to increase support for the dairy industry, Ningxia's dairy industry was injected with momentum for accelerated development.

The reporter learned from the Department of Agriculture and Rural Affairs of Ningxia that as of the end of 2020, the number of dairy cows in Ningxia reached 573,800, an increase of 136,800 from the end of 2019, an increase of 31.
1%, the fastest growth rate in the country.
"In 2020, the number of new dairy cattle in Ningxia is equivalent to the total of the previous 9 years.

" Speaking of the explosive growth of the industry, Lu Yaofu, deputy director of the Animal Husbandry and Veterinary Bureau of the Ningxia Agriculture and Rural Department, said proudly.

In the dairy processing link downstream of the industrial chain, a "beach-hunting" competition among leading dairy companies has also begun.
In 2020, the 16 production lines built by Yili in Ningxia will be put into production.
Mengniu’s high-quality development of the entire dairy industry chain of tens of billions of cluster projects is intensified.

New Hope Dairy announced the acquisition of Ningxia’s local dairy company Xiajin Dairy, and Bright Dairy and Ningxia Zhongwei The city and Ningxia Agricultural Investment Co.
, Ltd.

As a fresh product, the fresh milk produced by the farm needs to be transported and processed in a timely manner every day, and the supporting development of the upstream and downstream of the local industrial chain is very important.
Leading dairy companies are vying for the layout, giving Ningxia milk industry the confidence to develop without worrying about sales.
Today, dairy companies such as Yili, Mengniu, Xiajin and other dairy companies purchase more than 90% of Ningxia’s fresh milk each year, providing high-quality development for the local dairy industry.

Play a key leading role.

"Unlike the milk dealers who collect milk in the past, the leading dairy companies will sign long-term orders with the farms.
They have very strict controls on the quality of fresh milk.
They have to test dozens of indicators every day.

Punishment measures, farms dare not be a little sloppy.
” said Wang Wenbing, chairman of the Wuzhong Dairy Association.
It is precisely because the upstream and downstream of the industrial chain jointly control and monitor the quality of milk, the pass rate of Ningxia's fresh milk sampling inspection has maintained 100% for 10 consecutive years.

Not only that, the entry of leading dairy companies has greatly improved the modern production level of the industry.
In the workshops of Yili and Mengniu in Ning, the fully enclosed and fully automatic intelligent production lines are running at high speed.
The technicians can “remote control” each production line with the click of a mouse in the central control room, and perform milk pretreatment, sterilization, fermentation, and irrigation.
During the filling process, no drop of milk exposed to the air was seen, and the production efficiency was greatly improved.
One of Yili's production lines reached an amazing efficiency of producing 48,000 bottles of milk per hour.
Today, the output value of the entire industry chain of Ningxia's dairy industry is expected to reach 47 billion yuan, of which the output value of raw milk is nearly 9 billion yuan, and the output value of dairy products processing is about 27 billion yuan.
The extension of the industrial chain will benefit the entire industry.

Speeding up the revitalization of the dairy industry

Speeding up the revitalization of the dairy industry

At the end of 2020, Ningxia identified the dairy industry as one of the nine key characteristic industries in the autonomous region, and proposed a new round of major development plans for the dairy industry.
It plans to achieve 1 million dairy cows in the region within 5 years, and a total of fresh milk production.
5.
5 million tons, the output value of the entire industry chain reaches 100 billion yuan.
Since the current per capita milk consumption of domestic residents is much lower than that of developed countries, the market potential is huge, and Ningxia's industrial foundation is sound, and the upward development trend is obvious.
The industry is generally optimistic about the industry's prospects.
However, some industry insiders said that the development of this advantageous industry in Ningxia is also facing many short-term and long-term problems, and the layout should be planned in advance to ensure sustained high-quality development.

First of all, properly solve the problem of “stuck necks” between cattle sources and forage grass.
Importing high-yield dairy cows from abroad is an important way for breeding farms to expand the scale of breeding.
In the past two years, new breeding farms in Ningxia are particularly dependent on imports.
According to Lu Yaofu, the high-quality control freezing required for self-breeding and self-breeding by each farm A considerable part of the refined products also come from abroad.
At the same time, in the past two years, with the increasing enthusiasm of farmers in major fresh milk producing areas across the country, the supply of dairy cows, especially foreign high-yielding dairy cows, has been in short supply, and prices have continued to rise.
"From 2019 to 2020, the price of an imported dairy cow has risen by about 10,000 yuan, and it is still difficult to buy.
In the end, we can only'point to the cow's belly to buy' and pre-order the calf that is still in the cow's belly.
" Said Yang Yang, head of the Hongyazi No.
1 Dairy Farm of Liken Animal Husbandry in Ningxia.

First of all, properly solve the problem of “stuck necks” between cattle sources and forage grass.

At the same time, in recent years, the forage planting area in Ningxia lags behind the expansion speed of the breeding scale.
With the expansion of the breeding scale, the forage gap may further increase.
Some grass-roots cadres and farmers suggested that we should vigorously support the construction of dairy cattle breeding bases, accelerate the cultivation of core seed cow herds and high-quality reserve bulls, promote the rapid expansion of high-yielding dairy cows, and improve the level of combination of planting and breeding, and solve the problem of supporting planting on farms.
The problem of land shortage, and through the construction of high-quality forage grass base, optimization of planting structure, promotion of the "rye grass + silage corn" two-year harvest model and other means to increase the supply of forage grass.

Second, improve the mechanism for linking the interests of farms and dairy enterprises.
As the two important links between the upstream and downstream of the industry, the interests of farms and dairy companies have obvious conflicts.
In the past few years, when the supply of fresh milk was in short supply, dairy companies needed to grab milk at high prices.
In recent years, the supply of fresh milk has increased significantly.
The few farmers also reflect the lack of bargaining power in the farms, which is not conducive to the stable development of the industry in the long run.
Some industry insiders suggest that dairy companies and farms should be guided to form a benefit-sharing and risk-sharing benefit linkage mechanism through share cooperation, secondary dividends, etc.
, and give full play to the role of industry associations to improve the joint government, industry associations and dairy companies.
Bargaining mechanism.

Second, improve the mechanism for linking the interests of farms and dairy enterprises.

Third, further strengthen the brand and develop intensive processing.
Although Ningxia has set out to build a regional public brand of "Ningxia Milk" and has established a good reputation in the industry, the reporter found that consumers are not aware of this brand at present, and the price advantage brought by the brand has not been fully highlighted.
.
At the same time, Ningxia's current milk products are still dominated by ordinary products such as normal temperature liquid milk and yogurt.
High-end products such as high value-added cream, cheese, and protein powder are only processed by a few companies, and their output accounts for a small proportion.
Ningxia Cezanne Jinhe Group Chairman Yan Jianguo and others believe that with economic development and the further improvement of residents’ living standards, the future of the high-end dairy product market will become more and more promising, and plans should be made in advance to guide enterprises to develop intensive processing and further Increase the added value of products.

Third, further strengthen the brand and develop intensive processing.

Shengyuan's ingenuity protects the health of babies and helps increase the market share of domestic milk powder

Quality is the cornerstone of the food industry.
As a representative brand of domestic milk powder, Shengyuan takes the lead in building and optimizing the tracking and tracing system of infant formula milk powder in the industry, and strictly manages the whole process of milk source, raw materials, quality, and production, and considers safety.
To be life, to achieve the ultimate quality, and to remember the safety on the tip of the tongue of Chinese babies.
On the occasion of the "March 15" International Consumer Rights Protection Day, Shengyuan once again triggered the industry's focus with its consistent and excellent quality.

Industry supervision is strengthened, and the qualification rate of domestic milk powder is increasing year by year

Industry supervision is strengthened, and the qualification rate of domestic milk powder is increasing year by year

In recent years, in order to improve the quality of domestic milk powder, the state has issued a series of important policy documents, including the ``Administrative Measures for the Registration of Infant and Young Children Formula Milk Powder Product Formula'', and ``The Action Plan for the Improvement of Domestic Infant Formula Milk Powder'', etc.
, Consolidate product quality.
Not only that, but domestic dairy companies are also constantly taking action to accelerate international development, upgrade processes, and continuously improve product quality.
Driven by strict national policies and strict control of the quality of the entire milk powder production process, all regions are also continuously strengthening special supervision and inspections on the infant milk powder market, and the pass rate of milk powder sampling has increased year by year, and the pass rate in 2019 has reached 99.
8%! It can be said that my country The quality and safety of infant milk powder is at a historically high level.
In addition, according to relevant statistics, the market share of local brands has increased from only 30% in 2013 to more than 60%! As a representative brand of domestic milk powder, Shengyuan has been praised by many parents for safety and is building a complete The food safety and quality system has delivered a satisfactory answer.

National certification, good word of mouth sales

National certification, good word of mouth sales

Shengyuan Group was established in 1998, adhering to the concept of professionalism, caring, and trustworthiness, and has always regarded quality as the life of the company, committed to establishing a high-level quality control and quality assurance system, and meticulous in all aspects of milk powder production and quality inspection.
.
Shengyuan Group has successively passed many national certifications such as China's famous brand, national inspection-free products, ISO9001 quality management and HACCP management system, ISO14001 international environmental management system, Chinese Preventive Medicine Association, etc.
; won the People's Choice Brand Award, infant formula milk powder in 2016 Quality Gold Award, 2019 China Dairy Industry Social Responsibility Model Enterprise, 2020 "3.
15" "National Product and Service Quality Integrity Demonstration Enterprise", "National Quality Inspection Stable and Qualified Products" and other awards.

Hundreds of tests, only for the output of assured milk

Hundreds of tests, only for the output of assured milk

Good milk powder is produced.
If we want to reduce the unqualified rate, we can only check the production link, and we can't slack off any link.
Shengyuan Group adheres to the professional spirit of insisting on making assured milk in the production process.
The production workshops all use the world's leading dairy processing equipment and international production lines, and adopt the triple inspection standards of China, the European Union and the U.
S.
Food and Drug Administration.
To ensure the successful completion of Shengyuan milk powder's "lock in freshness" process.
From liquid milk to canned finished products, Industry 4.
0 control and network technology are perfectly integrated.
From the input of fresh milk raw materials to the canning into powder, it only takes 5 minutes.
The entire production process has zero manual intervention to ensure the natural purity of each drop of milk powder.
It is more suitable for babies to drink.

It is worth noting that each can of Shengyuan milk powder has to go through multiple inspections from raw material acceptance, production and processing to leaving the factory.
The inspection is carried out in strict accordance with more than 60 infant and young children inspection indicators stipulated by the state, covering "raw material procurement" and "processing".
"," "Quality Inspection", "Packaging", "Storage", "Shipment" and six major links.
At the same time, the product must also pass the 9 inspection indicators and more than 50 risk monitoring indicators set by Shengyuan, with a total of more than 130 inspection items to ensure that each can of milk powder is 100% safe and secure.
The French factory produces canned milk powder, which meets the double testing standards of China and Europe!

In the face of more fierce market competition, domestic brands will continue to expand their market share, backed by high-quality and technological research and development, to promote the healthy development of the formula milk powder industry.
As one of the pioneers, Shengyuan will continue to use more hard-core quality and stricter quality standards to allow Chinese babies to drink healthy and safe milk powder and set a new benchmark for domestic milk powder.

Source: Xinhua News Agency, Caixun.
com

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