The market is fickle, and paint companies are changing more than that

China Coatings Network
News: After more than 10 years of exploration, development, change, so far China's
coatings
industry has made a major breakthrough development, from the previous single route gradually evolved into the current diversified route, products are also rapidly transitioning from traditional coatings to intelligent coatings, production enterprises from the original dozens of rapid expansion to the present tens of thousands of, China has also entered the ranks of paint production countries. But now, in Our country's
coating enterprises
in, with scale, research and development strength, committed to building their own brands of production enterprises are not many, especially in the current paint industry highlighted homogenization, price war and other issues, so that the paint industry transformation and upgrading trend of "arrow in the string", enterprise change is imperative.
the country's macroeconomic impact, the development of the paint industry in 2014 as a whole is not particularly ideal. In the market gradually cooling the market, paint enterprises in the development model of the transformation and transformation of busy, such as product innovation, channel widening, marketing changes, brand building and so on, the paint industry's big changes blowing. It is important to study all aspects of "internal work", but the real sense of change to achieve development is to be tested. Take e-commerce as an example, in recent years, after e-commerce and other Internet tide baptism, O2O model has become a cold market in the new favorite of coating enterprises, but the real Internet era of e-commerce development to feng shui, paint enterprises are rarely present.
in the changing wind blowing the paint market, many paint enterprises think that only the enterprise itself "change blood", in order to adapt to the current paint industry trends, in fact, not all. In the current paint market, consumers will always be the first, it affects the fate of paint enterprises. Paint enterprise transformation, exploration of O2O, channel widening and so on a series of actions, in the final analysis is for consumers and change. Therefore, no matter what the trend judgment, paint companies in consumer demand and the Internet model need to be paid attention to, which is the key to the success of enterprises can change.