The national drug counter is here!

One week after pharmacies set up the "National Central Procurement Drug Sales Counter", the number of drugs sold increased by 46% on average, and the highest increase was 80%

Pharmacies sell collectively-sourced drugs, with sales increasing by up to 80%

According to a report by Luzhong.

It is understood that most of the designated pharmacies participating in the event have a stock volume of more than 30 product specifications, mainly for common and chronic diseases, and most of the customers are middle-aged and elderly people

It is worth noting that one week after participating in the event, the city's drugstore sales increased by an average of more than 40%, with a maximum increase of 62.

In addition, designated pharmacies participating in the event should be configured in accordance with the "four unifications" model:

1.

2.

3.

4.

In the "Four Unifications", the drug store's centralized procurement drug sales counter is an extremely attractive bright spot

For patients in the city, there is no need to go to the hospital to queue up, register to buy a collection of medicines, and directly solve the problem at the pharmacy at home, which is very convenient

Due to the strong social response, many pharmacies have actively participated in the "National Centralized Procurement of Drugs into Pharmacies" activity to further expand the number of stores

Centralized procurement of medicines landed in pharmacies to accelerate progress

A review found that since this year, relevant departments have issued many documents and measures to accelerate the promotion of the national centralized procurement of medicines in pharmacies

On May 10, the National Medical Insurance Administration and the Health Commission issued the "Guiding Opinions on Establishing and Improving the "Dual Channel" Management Mechanism for Drugs in the National Medical Insurance Negotiations".

On June 18, the National Medical Insurance Administration announced that as of May 31, 2021, 92 countries negotiated drugs to be deployed in 84,000 designated medical institutions across the country, of which 52,000 designated retail pharmacies, accounting for 61.

In response to the national "dual channel" policy, the Guangdong Medical Insurance Bureau, the Health Commission, and the Food and Drug Administration jointly issued a document on September 15 requiring all parts of the province to formulate implementation rules before January 1, 2022 to establish a "dual channel for negotiated drugs" "management mechanism and improve the" external dual channel "with prescription transfer and purchase of medicines management, unified Medicare payment policy and health care payment standards

On September 29, the General Office of the State Council issued the "Fourteenth Five-Year Plan for National Medical Security" which clearly emphasized that designated retail pharmacies are encouraged to participate in centralized procurement

Recently, Guangdong, Shandong, Henan, Hebei and other provinces and cities issued documents to implement the results of the fifth batch of national centralized procurement in October, and the implementing agencies cover designated retail pharmacies
.

Pharmacies participate in centralized procurement, digging out profits in the flow of customers

After participating in the collection, what impact will the drug store have?

The common people said in the annual report that participating in centralized procurement to optimize product structure can bring rigid demand drainage
.
It can be seen that pharmacies enter the centralized procurement, although the profit of medicines will be affected, but they can obtain a better passenger flow, and pharmacies can explore new profit growth models from this
.

Yixintang believes that because of the centralized procurement relationship, drug suppliers will expand out-of-hospital sales channels, and at the same time expand more varieties of cooperation with retail pharmacies, and the relationship between retail pharmacies and suppliers will be closer
.
For pharmacies, volume purchase can effectively reduce the cost of prescription drug purchases
.

Wang Fuguo, Secretary of the Board of Yifeng Pharmacy, said that the expansion of centralized procurement will help speed up the diversion of medicines.
In the long run, the national centralized procurement will surely increase the proportion of prescription drugs in pharmacies, and pharmacies will use their own advantages to provide adequate services for new additions.
Customer flow, increase the unit price of customers, activate the purchase frequency of users, do in-depth health tracking of customers, and continuously improve the growth of old stores
.
If the customer flow of the old store continues to increase, when the flow exceeds a certain value, it will form a significant contribution to the pharmacy's marginal profit
.

However, it should be noted that after pharmacies enter the centralized procurement, competition in the industry will be further intensified.
Compared with large chains, small and medium pharmacies are often at a disadvantage in terms of capital, market, and operation.
It is easy to miss the centralized procurement of drugs and eventually lose passenger flow
.

In addition, even if pharmacies can manage centralized procurement of medicines, they are still facing challenges
.
Due to the low profit margins of centralized procurement of drugs, pharmacies participating in centralized procurement must complete the task of reporting volume, which is undoubtedly a pressure for small and medium-sized pharmacies with small funds
.