The new advertising law is officially implemented How should coating enterprises choose to deal with it?

China Coatings Network
News: September 1, the new advertising law will begin to be formally implemented, which advertising as an important marketing means of
soon enterprises
is a huge test. In this era of brand, advertising accelerates the promotion of corporate brands, can quickly improve visibility, open the sales market. But what is common now is some stitch-in-the-stitch propaganda and false advertising. In the face of today's official introduction of a tough new advertising law,
coatings
enterprises are still preparing to make willtly advertising?
in modern society, star endorsement is not new, many paint companies also think that asking star endorsement is a good way to promote product brands. Therefore, in order to be able to break through in a bloody killing, establish the breadth and depth of the brand, star endorsement advertising has become a necessary marketing means for each operator.
, however, with the rise of celebrity endorsements, advertising has entered a different model. Some businesses are blinded by interests and start maliciously advertising, or using celebrity false endorsements. These abnormal means of advertising have seriously interfered with the normal economic order, but also seriously violated the interests of some formal businesses, interfere with the normal life of the people.
new advertising law stipulates that the spokesman must have used endorsement products, and explicitly increases the penalties for false advertising. In the face of such a status quo, paint companies where to go? Product promotion, brand building and how to do?
industry insiders said: excessive publicity, false propaganda, and even bombing-style disturbing advertising investment, in fact, paint companies, brands are extremely hurt, for the company is a negative publicity. Therefore, the implementation of the new advertising law will clean up the messy advertising market, for the paint market to bring another development scene.
to the paint enterprises themselves, to choose the right spokesman, adhere to the facts to speak, deeply excavate their own bright spots, reasonable and reasonable choice of channels to serve product advertising. In this way, we can deal with the toughest new advertising law in history, in order to find opportunities for development at a time when the advertising market is becoming increasingly regulated.
new advertising law is strict, but it is definitely the best time for paint companies to carry out advertising. Paint enterprises must recognize the status quo, the introduction of advertising in line with the new advertising law, remember that must not be way will.