The new brand of boutique instant coffee has grown from an outbreak to a long-term success

New coffee brand grows into "unicorn"

Tmall recently released the top 20 list of 618 food sales

On Tmall, new brands are growing into true "unicorns"

This year, more than 260,000 brands participated in Tmall 618.

In recent years, consumption upgrade brands have appeared on the instant coffee track.

Data show that in 2022, the market size of China's coffee industry will reach 485.

The transformation of boutique instant coffee breaks the circle

What is specialty coffee? After drinking the coffee from the chain stores that you can find at your fingertips, have you long forgotten the feeling of sitting down and tasting coffee? Specialty coffee is not a brand, but a concept and an ideal

Coffee is a deep knowledge, in the world of coffee, there is always someone who knows more than you

In 2021, Nespresso Espresso Coffee will launch a new home Vertuo series and Momento commercial series in the Chinese market

At present, in addition to consuming products, consumers also pay attention to the pleasure generated in the process of consuming products

(Source: China Solid Beverages)

"China Food News" (July 11, 2022 Edition 07)

(Editor-in-charge: Luo Chen)