The new era of consumption is coming, "good reputation" into a wardrobe business ace

China Paint Network
: With the change of social lifestyle, market dominance is gradually mastered by consumers, the era of responsible consumption is also quietly coming. Simply put, the era of responsible consumption, which gives consumers the right to speak, opens up a new way of consumer interaction between customers and enterprises. The way of interaction between enterprises and consumers has evolved from a single manufacturer-led approach to the situation of "singing and playing" with consumers and manufacturers in today's new media. It can be said that in the new era of consumer-influenced market, a good corporate reputation for
coatings enterprises
a huge economic significance.
In the market economy,
coal
enterprises as microeconomic subjects are faced with producers, competitors and consumers interdependent, interactive market, paint enterprises reputation, product quality and price and quality of service is evaluated by consumers. Only by winning customers can we occupy the market.
and tangible assets of a coatings company are always complementary. For paint companies, the loss of reputation not only means the cost of precipitation as a reputational investment, but also significantly damages the value of tangible and other intangible assets that match it. The greater the reputational damage, the greater the penalties companies receive.
financing is the starting point for the establishment and development of enterprises. The development of any enterprise can not be separated from financing activities. Especially in the growth stage of the paint enterprises, due to increased sales, production scale expansion, the need for more production liquidity, the need to buy new machinery and equipment or expansion of plant, so that the demand for monetary capital of paint enterprises will often exceed their own accumulation scale, if only by the enterprise's self-accumulation and development, will lose development opportunities, inhibit the growth and growth of enterprises. Therefore, the strength of financing ability, has become an important factor restricting the further development and development of coating enterprises, and the reputation of enterprises is the basis of enterprise financing capacity.
transaction costs are all costs outside the production chain, including the time, effort, and money that people put into trading. From an economic point of view, reputation can reduce or save transaction costs. For example, two reputable paint enterprises to reach a deal, you can not have to time and effort to bargain, you can not sign a written contract, you can not be notarization, you can not worry about the other side do not fulfill their promises, you can not have to book public. In short, the uncertainty caused by mistrust results in savings in costs, transaction costs, the economic efficiency of enterprises will naturally improve.
, a good reputation is a trump card of paint enterprises, can make enterprises in the market competition to achieve more with less, determine the future of enterprises. This is also why in the new consumer era, paint enterprises should establish a reputation-based business philosophy, in the creation of reputation, protection, improve up and down the work. When reputation conflicts with the immediate interests of the enterprise, we should put reputation first, at the expense of temporary economic benefits in exchange for the long-term benefits of the enterprise.
In short, for coating enterprises that rely on consumer choice and survive in the market, in the new consumption era, we should pay more attention to the strategic adjustment of enterprises, fulfill the corporate social responsibility of coatings, shape and maintain the reputation of coating enterprises, adapt to the new market selection needs, so as to secure a place in the future market competition!