The number of medical representatives deployed has returned to growth CSO services tend to diversify.

Since 2011, the JcSOA Has been conducting a survey of the industry of the Contract Marketing and Marketing Organization (CSO), recently released the latest 2019 Market Size of the Japanese CSO market, and as of October 2019, the number of CMR (Contract Promotion Alacting Representatives/Dispatchrepresentatives) in Japan was 3445, an increase of 10.8% over the previous year, while cMR's share of all pharmaceutical representatives increased by 0.8% to 5.8%.
, the number of Companies that adoptEd CMR has expanded from pharmaceutical companies to medical devices and other healthcare-related companies has reached a record 130, a figure that was mentioned in the February count.
this shows that the number of CMR shrank, with the number of CMRs in Japan peaking in 2014 (4148) and gradually decreasing, according to the CSO Association of Japan, but the number of CMRs increased by 335 over the previous year as Japanese pharmaceutical companies optimized their operations and promotion systems and contracted promotions to reduce manpower costs.
from a world-wide perspective, it is well known that the medical market environment in various countries have changed dramatically, here is a data, Dami also shared, in order to cope with the uncertainty of the market environment, improve the flexibility of business operations, led by the United Kingdom and other European and American countries, marketing outsourcing rate has reached more than 10% (see schedule).
since the introduction of CSO promotion in Japan in 1998, the needs of enterprises are highly diversified, CMR number is small, but also become an important type of occupation in the Japanese pharmaceutical representative group, also need to participate in the certification of medical representatives, in general, CSO applications are diverse, follow-up to different strategic needs of enterprises, with The CMR for specific products, specific disease areas or outsourcing areas of marketing.
the view that CSO services will be more diverse, in addition to mature professional MR and MSL services, but also extended to multi-channel, virtual medicine and other digital activities, how to find a good location for these services will become an important topic in the CSO industry.
the United Kingdom, Germany, the United States and Japan, with the highest rate of promotional outsourcing in Germany (16.9%), in fact the United Kingdom (13.0%), the United States (12.0%) and Japan (5.8%).
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