The property market "Golden Nine" started unfavorable customers difficult to find a decline in turnover.

China Paint Network
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good property market "Golden Nine", customers?
12 months of the year, when it comes to September, people tend to add a certain saying: gold. In the eyes of marketers, this is a business actively push goods, buyers pile up consumption month. In September, however, the salesman who sold the house thought most often: Where are the new customers? Second-hand housing agents
nutations can not be issued
last Tuesday at 6 p.m., agent Yang Lei single-handedly holding a small pile of flyers, standing on the sidewalk outside the intermediary stores. Meet the occasional stopover person, Yang Lei will always warmly send a printed housing information page. "Actually, on this big Tuesday day, it's useless to stand on this flyer." Yang Lei said that since September, Monday to Friday working days, stores have never closed, and occasional signings are also on double-day breaks. "Fly flyers on weekdays just to accumulate customers." Ten minutes later, he sent out only two posters, one of which went to a tenant who had just come over and asked how much his house had gone up. After several years as a broker, Yang Lei's hands are not without old clients. Unfortunately, these old customers are either waiting for a certain type of buyers, or left and right wandering, just want to wait for the price reduction of the hesitant, can not bring him a realistic deal. So he thinks every day about where to find new customers. The shortest transaction of a house 30 days
"home type good, and cheap housing, where there is so good to find." In a word, Yang Lei's confusion was revealed.
, for example, two-and-a-half months ago, an improved customer who lived nearby asked for a 110-square-metre two-home type and said he would only buy that type of home. But until now, there has not been a house on the market. "There have been a lot of 'in-the-plate customers' like this one, especially so far this year." "In-market guest" is a term used by the broker industry to refer specific to buyers who have purchased and stayed in a property and are still buying in the same property. Among them, both sell small houses for large rooms of the "in-plate customers", but also do not sell the first suite and then buy two new sets of "in-the-plate customers." Yang Lei told reporters that in the past, his transaction performance 60% to rely on the "just need" family support, but this year "just need" a lot less, improve the type of buyers have become the main force to sign the bill. "Whoever has lived in a property for many years, the household type, lighting, supporting all the door clear, and then buy when the requirements must be particularly many." Picky "in-the-plate customers" affect the speed of transactions. According to his own statistics, a house source from listing to signing, now the fastest also 30 days, the slowest 89 days. "89 days, if put in the property market in those years, may have been a second listing." Yang Lei is even more disagreeing with the statement of "golden nine silver ten". "Where did the 'Golden Nine' come from without the surge in performance?"
new sales staff in September
more than half a single unresolted
"where is the new customer?" "The same customer-saving problem is also in front of the new marketer.
, a salesman for a project outside Beijing's Five Rings, has been very idle lately. In June and July, the project has more than 100 customer visits per weekend, and in September, sometimes even less than 50 groups. More than halfway through September, she didn't even sell a house. "Because you can't sell the house, the whole sales team feels a lot of pressure." Peach joked that they are all have a "three-inch tongue" sales elite, as long as there are customers, they will be able to sell the house. But the problem now is that a dozen salespeopeoes are hard to find customers. "Today, the storage of customers is a lot of real estate problems, especially small-family housing accumulation of more properties, in the improvement of the customer-oriented market situation, selling not only hard, but also can not mention the price." A developer's marketing director privately told reporters that even if there are more potential customers of high-end properties, because of the growing competition with the region, sales pressure is not small. "Developers have now learned to spread the momentum, next to the property sold well, or nearby out of a high-priced land, havetened to take as a major advantage of the property to say, but also just say." Data
volume decreased by 20% month-on-month
for the traditional "golden nine" start adverse situation, industry institutions have also observed.
in early September 2015, the total number of residential transactions in Beijing was 7,197 units, down 20.5 percent from the same period last month, according to weiye I love my home market research institute. Of these, 2,421 new commercial units were sold, down 37.6% from the same period last month, while 4,776 second-hand homes were sold, down 7.7% from the same period last month. Weiye I love my home group vice president Hu Jingxuan analysis, in July after the Beijing property market transaction volume surged, in August beijing property market has shown cooling momentum. "On the one hand, the stimulus effect on the property market is getting weaker and weaker by policies such as interest rate cuts and lower down payment ratios for two sets of provident funds," he said. "In addition, the second-hand housing market after more than half a year of rapid release of the demand for low-cost, low-tax housing can be consumed in large quantities. With the slight rise in housing prices, many of the demand for improved housing are facing the problem of home sales, some non-tax-exempt listings can not even be sold smoothly for two or three months, which also to a certain extent caused a reduction in turnover. "Whether september can be sustained may depend on whether there is enough new supply in the market." In Hu Jingxuan's view, near the end of the year, the vast majority of development enterprises will strive for a beautiful full-year results and enter the push season. The influx of large numbers of homes may boost the market's turnover.