The prospect of the coffee market is so fragrant that China Post, "Two Barrels of Oil" and others are competing to enter the market

Since the beginning of the year, the coffee industry has been surging, and it has become one of the most intense tracks for "involution"

Recently, China Post's first coffee shop officially opened in Xiamen, a move that marked China Post's official entry into the coffee industry

"China's coffee market has a vast space, and it is one of the high-frequency and just-needed consumer goods most favored by young consumer groups

Can it be the first in the country if it is rolled out?

China Post is not the first giant to open coffee across borders

On September 3, 2019, Sinopec Yijie released a new brand "Easy Coffee", the first store was located in Suzhou, and Sinopec's gas station coffee was officially launched

More than two years later, the reporter of "Securities Daily" found through inquiry that up to now, in addition to Suzhou, Beijing, Shanghai, Nanjing and other cities have three or four Sinopec Yijie Coffee

The data shows that China Post, relying on its advantages in urban and rural areas and covering the whole country, has nearly 9,000 investment departments, 54,000 business branches and 420,000 cooperative mail Tesco site resources with complete information systems

This means that China Post will have at least 50,000 stores that can be used to sell coffee in the future

It is not only China Post and Sinopec that want to be the first in the country

Today, the arrival of China Post has also added more variables to the highly competitive coffee market

Li Xinyi believes that China Post has a huge postal network, and cross-border coffee production is easy to form a scale, and the brand of China Post itself has a brand effect, which has eliminated many obstacles in opening consumer awareness

The scale of the industry continues to expand

The reason why big names such as Sinopec and China Post continue to enter the coffee market is that the industry's broad prospects are "attractive"

According to iiMedia Research, the market size of China's coffee industry will reach 300 billion yuan in 2020, and the market size of China's coffee industry is expected to maintain an upward trend of 27.

According to a research report released by Guotai Junan, the Chinese coffee market is expected to continue to grow rapidly in the future, thanks to the consumption upgrade trend under the increase of residents' disposable income and the accelerated education of consumers by the money-burning subsidies of domestic brands

In fact, as a veteran coffee brand, Starbucks has been hit more and more by the impact, and the status of the "first brother" has become more and more unstable

In this context, Starbucks and Ruixing have successively announced an increase in coffee prices

At the same time, emerging coffee brands rely on their own advantages to continuously seize market segments, which also leads to a high degree of investment and financing activity in the coffee market
.

Among them, Sandunban is mainly engaged in boutique instant coffee, and its target customers are students and young office workers in first- and second-tier cities.
In June 2021, it will obtain B+ round of financing
.

Manner Coffee is a coffee chain brand that combines the high quality of specialty coffee with the affordable pricing of everyday drinks.
The target customer group is mainly young white-collar workers in first- and second-tier cities.
It will receive B+ round of financing in June 2021
.

Analysys analysis related research reports also mentioned that the valuation of Manner Coffee brand has soared to US$2 billion, and the valuation of a single store has exceeded US$100 million, far exceeding the third space such as Starbucks or high-end specialty coffee.
400
.

At the same time, new tea companies such as HEYTEA and Nai Xue の tea have also entered the coffee market, and the time-honored Chinese brand Tong Ren Tang has also sold health coffee across the border
.

　　"At present, I am more optimistic about the affordable coffee market.
Its market space is larger than that of specialty coffee, and it is easier to scale.
There should be one or two leading brands in this segment
.
" Li Xinyi believes that China's coffee market is still relatively In the early days, the consumption potential was huge.
Freshly ground coffee was high-frequency and just in demand, and it could meet the needs of the younger generation for a sense of ritual in life.
It was the hottest spot in each coffee segment, and the growth potential was expected
.
"Beverage" and "parity" are the two major development trends in China's freshly ground coffee market, and local cost-effective coffee brands have the greatest potential
.
(Li Chunlian)