The protein drink market presents more innovation hotspots

News from our newspaper (Reporter Luo Chen) Innova, a market research agency, recently released the "Product Innovation Trends in the Protein Drink Market", showing that domestic and foreign protein drink markets are emerging with a variety of innovative products in terms of flavor, raw materials and nutritional ingredients

Protein beverages refer to beverages made by processing or fermenting milk or dairy products, or fruits, seeds or kernels of plants with a certain protein content

When referring to the innovation of protein drinks, Innova believes that there are many innovative hot spots in the sub-category of dairy drinks, making this traditional product more in line with consumer needs and continuing to attract the attention of young consumers

Among plant protein drinks, soy protein drinks are still favored.

Compound protein drinks, that is, the combination of "vegetable protein + animal protein", are favored by Asian consumers

Innova believes that at present, the new consumer demand focuses on "health priority, improving immunity"

"China Food News" (December 06, 2021 Edition 07)

(Editor in charge: Luo Chen)