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In many cases, the live broadcast is only the place where a series of problems finally appear, not the place where the problem occurs, and it is not the cause of the problem
At present, Internet celebrities bring goods and live broadcasts are in full swing, and their explosive development has also caused some problems, such as the number of viewers, "water injection" of sales data, false propaganda, etc.
Wang Hai accused Simba that the instant bird’s nest product sold was “sweet water”; Simba denied the allegation, saying that it was live-streaming promotion based on the product information provided by the sales company, and the product has been submitted for inspection.
The dispute between the two parties once again focused the public's attention on the controversy over the efficacy of bird's nest
In fact, when anchors divert their stores, they carry the role of sellers
If the anchor is diverted to other stores, he will play the role of advertising spokesperson
So, back to the original question: Are there any standards for bird's nest products? The answer is "Yes"
The other is the industry standard
Therefore, advertising spokespersons will enter this pit if they only review the administrative license
To some extent, there is no mandatory standard for bird's nest, which is the root cause of this incident
In February of this year, the official of the National Public Welfare Hotline 12320 said that donkey-hide gelatin is just "boiled donkey skin" and is not a good source of protein, causing controversy
In fact, in many similar incidents, the live broadcast is only the place where a series of problems finally appear, not the place where the problem occurs, and it is not the cause of the problem
Therefore, when discussing related issues, it is still necessary to rationally pursue the starting point in order to solve the problem fundamentally, rather than treating the head and feet