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China Paint Network News:
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, home building materials market is closely related to the real estate industry boom or not. In recent years, China's property market weakness is evident, the development of home building materials industry is also showing a depressed trend. However, since 2015, the real estate industry, a variety of "rescue" policies, the home building materials market has played a certain role in promoting. "Rescue" policy to promote the development of the home building materials industry
In order to cope with the downturn in the real estate market, this year, many local governments in response to the sharp decline in real estate investment, the introduction of positive policies to stimulate consumption. These include provident fund loans, first homes and households with a home purchase loan that has been cleared, with a down payment ratio of 20 per cent. Some industry analysts believe that with the "rescue" policy of the overall stimulus and the gradual implementation of the previous policy, real estate investment growth and destocking speed will be improved, the demand for household building materials will also increase, for the home building materials market prices also play a better supporting role. Reality is cruel home building materials enterprises active transformation is the way out
Although the introduction of good policies in the property market to boost the development of many home building materials enterprises confidence, but the reality is cruel. According to the relevant data released recently, real estate investment in January-August was 616.3 billion yuan, up 3.5% year-on-year in nominal terms, down 0.8 percentage points from January-July and the lowest in six years. In addition, the land acquisition area of real estate development enterprises decreased by 32.1% YoY, an increase of 0.1 percentage points over the January-July period, indicating that the market is still not optimistic about the real estate market. Xi'an Daming Palace building materials home wholesale market, a merchant said, "This year's business is not good, building materials prices compared with last year, individual categories have fluctuated, sales fell significantly, profit is very low." Now, many businesses are holding the cost flat, do not lose money into the mentality, no economic strength is difficult to adhere to. "The development of the home building materials industry and the development of real estate are closely related, along with the continued weakness of the real estate industry, in the coming months, the national building materials home market is difficult to have outstanding performance, or will remain low and flat operation. In this case, Qin Zhansi, executive vice president of China Building Materials Circulation Association, suggested that household building materials enterprises adapt to the market situation, seize the new market opportunities under the new normal, transformation and upgrading is the way to achieve development.