The retail market has exploded en masse! Ali, JD.com, chain stock prices soared!

With the optimization of epidemic prevention and control policies in many places, Beijing, Guangzhou, Hebei and other places have adjusted the regulations on the purchase of "four types of drugs" in pharmacies, and pharmacies will no longer register and upload customer information
for the purchase of "four types of drugs" such as fever reduction, cough suppressant, antiviral, and antibiotic.
At the same time, the gradual implementation of the 20 new regulations on epidemic prevention and control has promoted the gradual recovery
of Internet medical and retail pharmacies.

 

On December 5, the chain pharmacy sector and the Internet medical sector broke out collectively in early trading, rising
against the market.

 

Among them, Ali Health, as the leading medical and health service platform in China, ushered in a long-lost upward trend, closing at 8.
79 yuan / share, an increase of more than 19%; Ping An Good Doctor and JD Health rose 22.
22% and 15.
38%
respectively.
Retail stocks of pharmacies such as Da Shenlin, Lao People, and Yifeng Pharmacy also rose
sharply.

 

In addition, on December 1, the Measures for the Supervision and Administration of Online Sales of Drugs (hereinafter referred to as the Measures) came into
force.
In just one week, the new regulations on online sales have caused strong capital sentiment, which shows that the market has paid continuous attention and expectations
to online sales of drugs.
With the landing of regulatory boots for online drug sales, retail brick-and-mortar pharmacies will benefit from the "consistent online and offline" regulatory policy and usher in a new stage
of development.

 

At present, online sales account for only 2.
1% of pharmaceutical terminal sales, and drug terminal online sales have great growth potential
.
Market participants pointed out that the outflow of prescriptions will further accelerate and expand the market size
of the online retail end of prescription drugs.
The head offline pharmacy has the advantage of online sales of prescription drugs, and may be a core competitive group
in the future.
In the case of good policies, online drug sales have ended the state of "free-range", and Internet medical platforms also have great consumer demand and market increments
.

 

01.
Stricter supervision and update of prohibited sales list How to break the situation of head Internet medical treatment?

 

In recent years, with the rapid development of Internet and e-commerce enterprises, the purchase of commonly used drugs and chronic disease drugs through the Internet has become more and more common, and various pharmaceutical e-commerce platforms have increased rapidly and become increasingly active, and online drug sales have become a new format
with rapid development.

 

Under the epidemic, people's demand for online drug purchase has surged, Internet medical care has gradually cultivated new consumption habits, and the scale of user base is increasing
day by day.
The implementation of new policies such as the cancellation of drug markup and centralized procurement in medical reform has made a large number of prescriptions that have remained in hospitals for a long time have a trend
of outflow.
At this time, online services are undoubtedly the most convenient and fast port
.

 

As a new format in the Internet era, Internet medical enterprises are not only the objects of supervision, but also the governors of the local environment of drug online sales, playing a unique role
in the entire ecological chain of online drug sales.
The promulgation of new policies such as Internet hospitals and medical insurance reimbursement has promoted the development of
the medical and health service industry.

 

According to Minai.
com data, in 2019, 2020 and 2021, the sales of online pharmacies achieved a substantial increase from 100.
2 billion yuan, to 159.
3 billion yuan, and then to 223.
4 billion yuan, and the annual increase was as high as 59%.

Among them, in 2021, the 20 chemical drugs with the highest sales in China's online pharmacies exceeded 100 million
yuan in annual sales.

 

In fact, the State Food and Drug Administration not only promulgated the Measures to strictly regulate the online sales of drugs, but also officially announced the first batch
of prohibited lists of online sales of drugs.

 

Under the certainty of the legality of online sales of prescription drugs, whether it is investment behavior, business behavior or the entire online sales format of drugs, it will be enhanced
.
It is not difficult to feel from the stock price trend that the capital market's attention to online medical services is still unabated
.
The industry view is that the implementation of the Measures actually indicates the unstoppable trend of online drug sales, and its purpose is also to standardize the online sales of drugs, ensure the quality and safety of remote diagnosis and treatment and medical services provided by Internet hospitals, and play a positive role
in "Internet + medicine".
With the implementation of future regulatory rules and the construction of electronic prescription centers, Internet diagnosis and treatment and Internet hospitals are expected to accelerate the high-quality development
.

 

02.
Expand O2O and integrate new retail Physical pharmacies strive to embrace the trillion-dollar market

 

Driven by both policy and market, pharmaceutical retail enterprises are also continuing to increase their online layout and actively explore the path
of professional, digital and intelligent transformation.
With the help of digital information and intelligent means, it provides consumers with online and offline value-added services
in multiple formats such as B2C, O2O and "Internet +".

 

The data shows that since 2014, the number of registrations of pharmaceutical e-commerce related enterprises has risen
sharply.
In 2021, the total sales of pharmaceutical e-commerce reached 216.
2 billion yuan, accounting for about 8.
3% of the total size of
the national pharmaceutical market in the same period.
Under the deep integration of "Internet + Medicine", all links of the pharmaceutical industry chain have carried out the overall layout of online and offline, and with the help of the traffic advantages of self-operated and third-party pinghe, expanding online business has become a new battlefield
for pharmaceutical retail chain enterprises.

 

In the first half of 2022, the Internet business revenue of Yifeng Pharmacy increased by 81.
4% year-on-year, of which O2O sales revenue increased by 115.
05% year-on-year; The total sales of Yixintang e-commerce increased by 62.
64% year-on-year, of which the O2O business increased by 77.
59% year-on-year, which has achieved synchronous integration with offline stores; Through the integration of O2O, B2C and third-party platform businesses, Dashenlin has integrated the diversified operation and development of new retail, and O2O drug delivery services have covered 7,639 stores, and the sales of new retail business (O2O + B2C) increased by 63.
95%
year-on-year.

 

Industry analysis, the supervision of drug online sales is becoming stricter, emphasizing "the consistency of online and offline supervision, the professionalism of pharmacists and reviewers, and the coordination of logistics and distribution", in view of the above points, retail pharmacies O2O channels have the advantage of undertaking the outflow of prescription drugs compared with third-party platforms, and retail pharmacies are expected to accelerate the layout of new retail business
.

 

Obviously, while regulating online drug sales, it has also promoted the "touching the net" of physical retail pharmacies to a certain extent, and online drug tools and platforms also provide the possibility
for traditional retail pharmaceutical companies to empower.
While rapidly improving the service level to meet the fast-paced consumption habits of modern people, physical retail is also gradually weakening the decline in customer flow and sales decline caused by the impact of the epidemic, and physical retail terminals are ushering in a new round of industry reshuffle
.

 

According to public data, the overall annual sales scale of the out-of-standard market in 2021 reached 1.
06 trillion yuan
.
In the face of a huge potential market, the new policy for online sales of prescription drugs has been liberalized, and retail pharmacies have the opportunity to undertake great consumer demand and market increment
if they are guided by online operations.

 

It is worth mentioning that since December 1, many places across the country have successively introduced local optimization and adjustment measures
in accordance with the requirements of the "Novel Coronavirus Pneumonia Epidemic Prevention and Control Plan (Ninth Edition)" of the Comprehensive Group of the Joint Prevention and Control Mechanism of the State Council to Respond to the Novel Coronavirus Pneumonia Epidemic and the "Twenty Articles" measures to further optimize the epidemic prevention and control.

 

At present, many places have introduced measures to cancel the restrictions on the purchase of four types of drugs, and pharmacies will no longer register and upload customer information
for the purchase of "four types of drugs" such as fever reduction, cough suppressant, antiviral, and antibiotic.

 

At the same time, with the help of the epidemic, hospitals in many provinces and cities have opened online diagnosis and treatment, and the demand for medical treatment continues to explode.

However, in June 2022, the "Internet Diagnosis and Treatment Supervision Rules (Trial)" required patients to provide case certificates before they could return to the clinic online, which increased the difficulty of obtaining customers for Internet medical treatment to a certain extent.
Under the premise that online first consultation is explicitly prohibited, there are also many concerns
in the industry about the development trend of Internet medical treatment.

 

Whether it is a strong change in the market or a continuous voice in the industry, the space of the Internet medical market will gradually increase, and the development trend will continue to improve
.