The revocation of Hongmao liquor commendation by the traditional Chinese Medicine Association

On December 21, Hongmao pharmaceutical wine was awarded the honorary title of "star enterprise for fulfilling social responsibility in 2018" by China Association of traditional Chinese medicine, and vice president of Hongmao pharmaceutical was also awarded the "person Award for fulfilling social responsibility in 2018", which aroused strong public doubt On December 26, China Association of traditional Chinese medicine officially issued a letter of apology for the public opinion event triggered by the release of the previous report on social responsibility of Chinese traditional medicine enterprises Said that due to the lax control, there were more controversial selected enterprises and individuals in the commendation process I sincerely apologize and decide to cancel this commendation, correct mistakes and standardize management We sincerely welcome all sectors of society to supervise, criticize and guide our work! Only six days later, in the public debate, the Chinese Traditional Medicine Association revoked the "honor" of Hongmao medicinal wine Is the association correcting its mistakes or making its credibility further eroded? 1 The industry association has its own selection criteria for the awards, which has nothing to do with whether they are open or not But once it is withdrawn at will, or for some reasons, then not only the selection criteria will be questioned, but all listed enterprises will be questioned Moreover, after the recognition can be revoked at will, all listed and unlisted enterprises will feel that the award is of no value Even when the next year's re - selection, everyone will be ashamed of the award The credibility of the association will be greatly reduced 2 If the selection criteria of the industry association is who pays the money and who pays the membership fee more, the association itself will become a tool for making money, even less credibility For the enterprises in the industry, the industry association should play the role of guidance and promotion, rather than turning the two into the relationship of interest binding and interest exchange to serve individual enterprises Dr.2 believes that the withdrawal of apology by the Chinese medicine association not only fails to settle the dispute, but also causes the fact that awards are set up at will and revoked at will The loss of credibility is the most fatal From the point of view of the association, the right of two evils should be taken lightly, and the association should maintain the recognition Let go of Hongmao medicine and wine Some enterprises do have flaws, but at the same time, they also donate money, do charity, hire a large number of employees, increase taxes and so on, and indeed fulfill certain social responsibilities In a word, things are multifaceted, and the social responsibility they undertake cannot be wiped out because of a little flaw In combination with the event of Hongmao liquor of the Chinese Medicine Association, the two sides may also be on the spot Hongmao pharmaceutical industry has aroused heated discussion due to "cross province pursuit" and "more than 2000 illegal cases in recent 10 years" Brand reputation and corporate image fall into negative denouncement Therefore, Hongmao pharmaceutical industry urgently needs to use various opportunities to correct its image, break through the dilemma, and rebuild product confidence and brand health And getting the support of TCM association is just one of them At the same time, the association also needs to increase membership fees, specially invited members, report layout and other items to generate income for the association According to the fee standard of China Association of traditional Chinese medicine in 2019, the member unit is 5000 yuan / year, the director unit is 10000 yuan / year, and the vice chairman unit is 30000 yuan / year As of December 24, there are 385 enterprise members in TCM Association, including 65 vice chairman units, 55 director units and 265 member units (among them, Hongmao pharmaceutical industry which won the award is the general member unit of TCM Association; step pharmaceutical is the vice chairman unit, and Zhao Chao, the president of the company, is the vice chairman unit of TCM Association) According to this calculation, in 2019, the association of traditional Chinese medicine will receive a membership fee of 3.825 million yuan According to the document [2019] No 20 of China Association of traditional Chinese medicine, the notice on compiling and publishing the report on social responsibility of Chinese traditional medicine enterprises, 80000 yuan can be paid to serve as the specially invited editorial committee member of the report, and get the priority recommendation to participate in the evaluation of social responsibility of Chinese traditional medicine enterprises At the same time, the expenses of each edition of the report ranging from 32000 to 60000 yuan are listed.