The slow growth of the consumer market chocolate starts the self-help action of seeking new and changing

When sugar cessation and sugar control become a fashion, young people are more vigilant about obesity and aging than ever before, and the sales of chocolate, which was once regarded as a "sweet stimulant", declined

The underappreciated chocolate industry

In China, the chocolate candy market has been occupied by foreign brands for a long time, and domestic brands are basically not named.

The most important raw material for chocolate is cocoa beans from Africa and South America.

The US Mars Group owns many chocolate brands such as Dove, M&M, Snickers, and one of them has a market share of 36.

Golden Monkey, Golden Emperor and Xu Fuji, who were once the memories of a generation of youth, are now facing the end of being sold at a low price

From 2015 to 2016, Hershey's chocolate sales in China fell by 13% and 4% respectively, and then they became powerless.

Lost foreign brands and weak local brands have formed a blank market

Explore new consumption scenarios

At present, chocolate is high-calorie, high-fat, sweet.

According to a poll conducted by the British Retail Consortium, 53% of consumers believe that taste remains the most important factor when choosing chocolate, and changes in taste and texture are driving innovation in chocolate products

　　At the beginning of 2019, Hershey launched a series of "sour, sweet, bitter and spicy" chocolates for the Chinese market.

　　In September 2018, Dove launched the "Wonderful Sense" series in response to young people's demand for novel experiences and unique tastes, with a total of five trendy flavors

　　In response to consumers' demand for "0-sugar" and low-sugar chocolate, Daily Dark Chocolate provides a new generation of consumers with chocolate that is both healthy and delicious

　　Nestle's chocolate brand KitKat has launched a sugar-reduced cocoa pulp chocolate in Japan

　　"Let's think about the concept of low-sugar chocolate

　　With the upgrading of tastes of modern consumers and the deepening of the concept of health, the chocolate consumption market has undergone tremendous changes, and the essence of chocolate will also develop in a healthier and more diverse direction

　　(Wang Yaqi)

     "China Food News" (May 4, 2021 07 edition)

(Editor-in-charge: Peng Zonglu)