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In recent years, warehouse membership stores have been developing vigorously, while snack collection stores are miniature warehouse supermarkets, with an area of about 200 square meters and a simple decoration style.
Frequent capital attention
According to data from the China Business Industry Research Institute, from 2016 to 2020, the market size of China's snack food industry increased from 822.
In the past two years, snack collection stores that can bring consumers a variety of choices have frequently attracted capital attention.
In addition to the common snacks in supermarkets, imported food and niche brands are also readily available in the snack collection store, meeting the needs of many consumers for one-stop shopping
Wang Peng, an associate professor at the Gaoli Research Institute of Renmin University of China, said that snack collection stores are based on new consumption or consumption classification.
Product selection and supply chain level become the key
Rich categories and affordable prices have become important factors for snack collection stores to attract consumers
Why can snack collection stores sell products at lower prices than supermarkets? In this regard, Li Xinlong, executive deputy secretary-general of the Wanshang Club Brand Special Committee, said that traditional supermarkets charge security deposits, admission fees and management fees for snack brands due to their long-standing inertia, and the payment period is relatively long
A consumer said that although the facade is not very big, in fact, there are many kinds of snacks, such as sandwiched seaweed rolls, which are divided into barrels, bags, bulk, and flavors such as meat floss and crispy shrimp
Strictly control the quality of goods
It is not difficult to see that rich categories and affordable prices have become important factors for snack collection stores to attract consumers
In order to broaden the product categories, the purchase channels of snack collection stores generally involve manufacturers of different scales
In the case of bottoming out prices, product quality is still a key link that snack collection stores need to strictly control
While the snack collection store is ushering in development opportunities, there are also many challenges
"Although the current capital is optimistic and young people like it, the industry can develop in the long run only if it maintains the ability to make sustainable profits
Wang Peng suggested that snack collection stores can develop three paths.
(Comprehensive by Zhu Meiqiao)
"China Food News" (Version 07, June 14, 2022)
(Editor in charge: Zhu Meiqiao)