The trilogy of the development of e-commerce model in the coatings industry.

China Coatings Network
News: With the new normal of the economy and the shrinking of
coatings
traditional sales channels, e-commerce has become the life-saving straw of many traditional
coal enterprises
for the entire paint market injected fresh blood and vitality. Although there is an inevitable contradiction between e-commerce mode and traditional management, however, in the face of the change of consumer consumption habits and the oppression of the severe market situation, taking the road of e-commerce has become an inevitable choice for the paint industry.
as the largest third-party business platform in China, Taobao has naturally become the preferred way for many coating enterprises to enter the e-commerce market. In the initial period of the development of coating e-commerce, many enterprises rely on this well-known platform, have opened flagship stores, and in the field of coating e-commerce to establish their own good image, seize a certain market share, for its future good development has laid a good foundation. In the past two years, more and more traditional paint enterprises have seen the field of coating e-commerce, have begun to dabble in. However, it should be pointed out that without serious market research, the consequences will be more serious. For example, some companies that cannot adapt to this business model will have to move back to the traditional business model and continue to compete with the depressed market.
with the development of the paint e-commerce market, many merchants will no longer be limited to Taobao this only channel, have begun to enter a variety of platforms. At the same time, JD.com, Amazon and other large e-commerce companies have opened up third-party platforms, and actively welcome major brands of merchants, which also to the major paint e-commerce has brought new business opportunities. For a time, the competition between the platform and the platform, the competition between coating e-commerce enterprises, the development of the entire market into the white heat stage. In addition, paint e-commerce has also begun to build their own platforms, such as Libang official mall. In this way, not only can get rid of the third-party platform exists many restrictions, but also through their own website to promote the brand, is a two-way move.
Compared with clothing, food and 3C products, coating e-commerce belongs to the low starting point, late start products, which enter a relatively mature market with fast consumer products as the leading product, in the process has produced many problems. These problems also prompt coating enterprises to seek model innovation, and
coating network
station cooperation has become a breakthrough in coating enterprise model innovation. The advantage of coating website is that the cooperation of coating enterprises gradually highlighted, attracting more and more coating enterprises to join.
Overall, the development of coating e-commerce has gone through the above three stages, and now these three business models still exist in parallel, Taobao as the largest third-party platform in consumers still have a strong appeal that others can not match;