The “Veterans” of the Mustard Industry Linked to the One, Two and Three Industries to Seize the Hope Track

The crispy, tender and fragrant mustard is one of the most common food for Chinese people

In the field of mustard in China, in addition to Chongqing Fuling mustard, Yuyao mustard in Hangzhou, Zhejiang also has a high popularity

At present, in the wave of capital market, Yuyao mustard is also facing confusion and pressure

Let growers eat "reassuring pills"

Agro-industrial planting is the foundation

In order to protect the interests and enthusiasm of vegetable farmers, before the mustard planting last year, Yuyao Mustard Association issued a minimum order purchase protection price of 0.

This year, the sudden outbreak of COVID-19 has brought great pressure on mustard processing enterprises

"This year, more than 30,000 mu of mustard fields in Yuyao have adopted the order model

At present, in order to ensure the stable supply of fresh mustard and improve the quality of raw materials, the major mustard processing enterprises in Yuyao also transfer land and build their own planting bases

In recent years, Yuyao has also established vegetable professional cooperatives, cultivated new types of professional households, developed large-scale operations, guided standardized production, and improved the overall quality of mustard raw materials

Upgraded technology to extend product line

The secondary production is connected to farmers at one end and end consumers at the other end.

The key to industrial competitiveness depends on leading companies

Mustard processing used to be a typical labor-intensive industry, each process required a lot of manpower, and the difficulty of labor in these years has become the "heart trouble" of mustard processing enterprises

In recent years, Yuyao has invested nearly 250 million yuan in technology research and development and transformation

Urgently need to break through the brand "ceiling"

While maintaining a good momentum, Yuyao mustard is also facing extremely fierce market competition

Only when the brand power is outstanding can it have the industry pricing power

Yuyao mustard has always been making efforts in brand promotion

"At present, Yuyao mustard enterprises are stepping up the development of different mustard products according to the tastes of consumers in different regions
.
" The person in charge of the Yuyao Mustard Association said that consumers in the Yangtze River Delta region have light taste, consumers in the northwest region prefer spicy and spicy, and those in the northeast region prefer spicy and spicy mustard.
The taste is heavy and the saltiness is slightly higher, while the southwest region likes spicy food.
Yuyao mustard enterprises have achieved regional production and supply by exploring supply-side reforms
.
At the same time, Yuyao mustard enterprises have also developed small packages of mustard for instant noodles, and sent mustard to the "10,000-meter-high altitude" to become aviation food
.

"The two low-salt products we developed with a refreshing taste have now entered the snack food chain supermarkets, and the sales volume is good
.
This crossover has opened up the market space
.
" Chen Yihe said
.
Nguyen Anh Phuc believes that mustard is a niche food, and the capacity of the food-accompanying market is limited and competition is fierce
.
Entering the snack market can not only expand sales, but also increase added value
.

　　As one of the most common side dishes on the national table, mustard is still a sunrise industry.
On this promising "track", Yuyao is striving to seize the development opportunities with its industrial chain thinking
.
Leading enterprises are gearing up to implement a new round of development: Bideford is developing new gift mustards, hoping to break through the "ceiling" of high-end products, and at the same time optimizing and reorganizing the e-commerce department, opening the live delivery mode; Tongqianqiao is optimizing the channel plan, to gain new market share
.
A few days ago, good news came that Tongqianqiao received an order from a Russian businessman to supply mustard products worth 500,000 yuan.
Yuyao mustard is going abroad
.

　　(Comprehensive arrangement by Xin Ming)

　　"China Food News" (04 edition on August 6, 2020)

　　(Editor-in-charge: Xin Ming)