The weaker the paint industry, the weaker the brand building of small and medium-sized enterprises need to be put on the agenda.

China Paint Network
News: Many home stores through the "golden nine silver ten" to engage in promotional activities, for a while became the focus of attention of many people. We can see from the store, the large brand area is expanding at the same time, small and medium-sized brands are facing the embarrassment of withdrawing. In the face of all kinds,
coating enterprises
how should strengthen brand building, enhance brand strength?
recently, according to the reporter's visit to Jinhaima home, shining home, Guoan residential and other home stores found that the first-line brand counter area continues to expand. September 19, located in the Shining Home CBD Building Materials Museum, "new man" Opai grand opening, more than 300 square meters of area is not large, but the company has been after last year's flagship store reloaded, Guoan Residential store business area doubled, once again a big deal to add stores. And located in the glorious home CBD building materials museum on the 1st floor of the Imperial Bathroom from the original location of the back of the counter moved to the building materials museum door location, the area has also been expanded to 3 bunks. In addition, the model home located in Jane Eye Home is a short period of 2 years from the initial 6 product line rapid expansion to all 14 model product line, an area of 3000 square meters, to become Jane Eyring Home store.
the strong expansion of large brands, small and medium-sized brands are facing difficulties. It is observed that small and medium-sized brands are often limited by the small scale of operation, in-store stranded guests are very difficult, its small market share is difficult to form an effective building materials alliance. "Small brand store orders are too small, if the same industry to join several businesses, there will be serious internal consumption, building materials alliance is basically impossible." A sales person in a small home store said helplessly. "Furniture product sales need a strong on-site experience, while large brands of products are relatively rich, merchants will generally try to place models, business area is naturally the bigger the better." There are also industry insiders said.
today,
coatings
industry brands, small and medium-sized paint enterprises occupy most of the river and mountains. The development of these enterprises will undoubtedly be affected by excellent large enterprises. Because in a competitive market environment, often strong brands are more likely to survive. Therefore, paint enterprises to build a strong brand is an urgent matter.
specifically, paint enterprises in brand building should pay attention to differences, refuse homogenization, and gradually establish their own clear, independent, very personal brand image. In addition, in order to grow into the industry's leading brand, the development of coating enterprise products should also be effective branding, which requires paint enterprises consciously carry out "self" development, timely completion and realization of independent, distinctive image and very market-fighting brand building. Paint enterprises only to create a vast number of consumer awareness and recognition of the brand, improve product sales, in order to industry-leading brand "the throne" close.
of course, brand building is not overnight, it is a long-term accumulation process, paint enterprises also need to start from many aspects, in order to truly build a strong
paint brand
.
conclusion: the shaping of corporate brand is a long-term accumulation process, out of the precipitation of time, the brand can only become a "flashy" shell. Therefore, paint companies want to build a good brand image, but also from many aspects of efforts.