The white paper "Post-epidemic Era - Analysis of the Current Situation and Future Trend of China's Bakery Market" was released

A few days ago, the consulting company Sullivan and the New Zealand dairy company Fonterra jointly released the white paper "Post-epidemic Era - Analysis of the Status Quo and Future Trend of China's Bakery Market" (hereinafter referred to as the "White Paper") at the 24th China International Bakery Exhibition, through a deep understanding and insight into the baking industry, in-depth discussion of the development trend

The white paper shows that due to the impact of the epidemic, baking enterprises pay more attention to digital innovation and upgrading in terms of products, channels and marketing, such as launching online limited products, building online ordering platforms, opening more live streaming platforms, etc.

In terms of products, the white paper points out that baking products are developing

Fonterra Anjia Professional Dairy has been making continuous efforts in the catering field, and has continuously led and promoted the development of

It is understood that the China International Bakery Exhibition, founded in 1997, is hosted by the China Bakery Sugar Products Industry Association, held in Shanghai every year, and is an Asia-Pacific international trade exhibition platform

Responsible editor: Zhao Yu Review: Peng Zonglu