There are five reasons for the failure of the paint dealer's store operation

in the shuffle stage of
coatings
industry, some dealers business is bleak, but some dealers can develop better in the face of adversity, feng shui. Why are these dealers so different? In this regard, the following summarizes a number of outstanding dealers and failed dealers, summarized some of the key factors of dealer failure.
1, there is no reasonable product system
the so-called product system usually refers to a series of products with internal links, such as a
coating company
according to market demand, the introduction of different styles of coatings. And excellent dealers know the importance of the gold matching product system. However, in real life, we will find that some dealers do not have a reasonable product system, which means that there is no profit structure system, such as the same store high and low-grade products sold together.
2, don't know what
do, "success is always left to those who are prepared." The plan of the day lies in the morning; The success of the matter lies in the plan. Good dealers are good at making plans, they know exactly what they're going to do, and they can effectively accomplish their goals and execute their plans with some actionable measures. Then refine the big goal, one by one to break through. Similarly, as a paint distributor, in order to stand out in an increasingly competitive market, you need to first clarify their own development goals, for the goal, develop a sound plan.
3, eating in the bowl, looking at the pot
some dealers "eat in the bowl, look at the pot." See which project to make money on which to do, do a year and a half, find other hot projects, and blindly follow the fly to do. This type of dealer believes that not making money is a problem for the project or the brand itself, not for its own ability. In the end, it found that the profits of the projects it did were not high. And excellent dealers, they have a long-term vision, make the choice not to give up easily, encounter setbacks and not discouraged.
4, lack of rigorous and pragmatic executive power
ability to determine the dealer's excellence or not is a key indicator. Excellent dealer executive power, rigorous and pragmatic. They will be carefully executed, assigned by headquarters to operational programs or other activities planning, etc., rather than casually completing or ignoring. Dealers hold these two completely different attitudes to do things, to a large extent by the cultivation of their respective enterprises and cultural rendering. It is understood that 80% of dealers will not carry out brand headquarters activities planning; 15% of dealers said their brand headquarters did not provide them with operational plans or other activities planning, and only 5% of dealers will seriously carry out the tasks assigned by the headquarters.
5, lack of comprehensive marketing
some dealers although flexible operation, but the way is often lacking. Solving problems is more about "slaeting your head to make decisions". Even when considering a problem, it is more one-sided. And excellent dealers have received professional training, have strong marketing skills. Therefore,
coating enterprises
to do is to target different regional distributors, will regularly develop personalized marketing strategies and marketing programs, improve the marketing capabilities of dealers, to help dealers open up the market.
"there is no industry that doesn't make money, only people who don't make money." All in all, dealers are not afraid to make money as long as they have a good execution and a good mentality.