There are still many "articles" to do in the sugar substitute market

The data shows that reducing sugar intake is a dietary change
that consumers have made in the past year.

Demand side: Reducing sugar changes lives

Studies show that 80% of EU consumers are avoiding and reducing their sugar intake
.

According to UNESCO European Soft Drinks data, the average amount of added sugar in the European soft drink industry decreased by 3.

In the field of alcoholic beverages, sugar reduction is also gradually emerging
.

In addition to the beverage field, food direction sugar reduction is also intensifying
.

In addition, products that have a hidden relationship with sugar may also face the risk of
being criticized by consumers if they are not reduced by sugar.

Supply side: the next generation of products are frequent

Stevia data show that by 2026, the global natural sweetener market size is expected to reach $27.

Natural sweeteners are divided into sugar alcohols and non-sugar sweeteners, sugar alcohol sweeteners such as erythritol, non-sugar sweeteners are stevia, monk fruit steviol and so on
.

Although stevia has certain advantages over the more widely used erythritol in China, it is limited
by regulations.

Allulose In addition, new sweeteners are also expected to make the bigger stage
.

Allulose has been recognized
by 13 countries around the world, including Japan, South Korea, Canada, Mexico, Singapore, and Australia.

In the long run, allulose can be used as the optimal sugar substitute solution in terms of capacity, cost and health and safety performance in new substances
.

Aloxone sugar has strong landability, and its application will bring about the effect of
upgrading and efficiency.

Special syrup Special syrup is also becoming the new sugar substitute solution because it meets the needs of consumers while providing formulations with significant processing convenience
.

The UNESCO survey found that 53% of consumers prefer rice syrup, and 48% have a positive impression of tapioca syrup, which is a syrup alternative that can identify the source, can be directly applied in large quantities, and is also a friendly label
that helps consumers to identify.

Overall, the main application of the sugar substitute market is still concentrated in the direction of beverages, and although the category of sugar reduction products in the food direction is expanding, it is still far from enough
.

(Yang Xiaojing, comprehensive arrangement)

China Food News (2022-09-26 06 edition)

(Editor-in-charge: Yang Xiaojing)