There is a long way to go to create a "rest assured meat demonstration supermarket".

The original title: the creation of "rest assured meat demonstration supermarket" has a long way to go
(reporter Lu Yue intern XuHang) June 1, the State Council Food and Security Office issued "on the creation of "rest assured meat demonstration supermarket" activities of the work programme (hereinafter referred to as the "programme") and "rest assured meat dishes demonstration supermarket creation standards" (hereinafter referred to as "standards"). Under the guidance of the Programme and the Standards, led by regional governments, the creation of "reassuring meat and vegetable demonstration supermarkets" has been in full swing.
" to establish a sustainable development of the rest assured food society co-management model, highlighting source control, continuous tracking, risk control, trust consumption. Chu Dong, Deputy Secretary-General of the China Chain Management Association, elaborated on his understanding of the Programme and the Standards. He further proposed that the creation of "rest assured meat dishes demonstration supermarket" can not rely on only one or two to complete, different supermarket chains should be data sharing, multi-party linkage, with collective strength to promote all supermarkets to let consumers "rest assured."
Sharing detection data
all parties linked early warning
According to the understanding of the Program and standards, Chu Dong believes that supermarkets want to become "rest assured meat demonstration supermarket" need to do "four rest assured", that is: in the procurement pass, Do source rest assured, so that the source can be controlled, at the same time do quality rest assured, the implementation of strict standards and scientific testing;
"Programme" clearly, the demonstration supermarkets need to strictly control the source of procurement, promote "order agriculture" "farm super docking" "factory super-linked" "base and processing enterprises and supermarkets" and other procurement models, the supplier audit, the breeding base review. It also requires demonstration supermarkets to publicize quality and safety standards such as veterinary drug residues of meat and vegetable farmers, to conduct inspections in accordance with the standards of publicity, and to publish the results of inspections. The Standard also requires that demonstration supermarkets should test edible agricultural products such as meat dishes purchased on their own or by entrusting qualified food inspection agencies.
" supermarkets should strictly close the good source, testing unqualified products must not be sold, which is a common sense. But now there is a phenomenon in the market: if a supermarket finds problems with a supplier's goods, the supplier will in turn block the supermarket, disrupting the supply of supermarkets. Chu Dong said that the interest game between retailers and suppliers, often resulting in "bad currency expulsion of good money" results: law-abiding supermarkets are trapped in the source of goods, unqualified goods can flow from other channels to the market, the ultimate victim is the vast number of consumers.
Based on this idea, china Chain Management Association used the current Internet big data sharing theory, set up a "rest assured meat dishes" food testing and sharing data cloud (referred to as "cloud inspection platform"), a number of large supermarkets, trying to achieve the national procurement of meat products and other detection information sharing. "We want to bring all the detection data together to form a closed loop." Chudong introduced the operation concept of the cloud inspection platform: simply put, it is like a "treasure chest", which brings together meat dishes in the origin, wholesale market, including the rapid inspection of various types of testing reports, by the Origin Agricultural Commission issued by the test data and food and drug regulatory sampling results. After each party uploads the data, the system automatically compares the data and issues a risk warning.
" sharing produces integrity. Chu Dong said that on the cloud inspection platform, if a supermarket issued information that a supplier's goods have safety issues, through the data compiled by each supermarket, we can determine where the food safety problem occurred, whether the supplier's supply problems. If it is a supplier's problem, it is blacklisted, and the large supermarket chains in the location can collectively block the supplier, forcing the supplier to make changes, thus creating a market-reverse mechanism.
everyone can do "fireflies
for the big supermarket "diagnosis"
", there are many consumers convenient, each time to purchase a lot of vegetable meat, in fact, storage time is too long is not conducive to health. Or some consumers clearly spent fresh meat money, buy home and put back in the refrigerator frozen, the equivalent of spending more money and did not buy good quality. Chu Dong pointed out that in the process of creating a model supermarket, science is also an important work. Consumers' scientific literacy has improved, and naturally they will increase confidence in the products in the "reassuring meat demonstration supermarket".
introduced the "Firefly" food safety public welfare popular science publicity project. The so-called "fireflies", on behalf of everyone to emit a little fluorescence, for food safety to spread a little strength, enhance consumer trust in food safety, improve food safety awareness, so as to light up the positive energy of the whole society. Project plans in the food safety city to supermarket chains, restaurants as a propaganda position, consumer-centric, the popular science content into easy-to-understand content, easy for the vast number of consumers to understand.
How to let consumers really "rest assured" about agricultural products? At present, many regions of the country have established a product quality and safety traceability system, consumers only need to scan the product QR code, you can obtain the relevant institutions and departments issued by the inspection report, but also to query the origin of agricultural products, manufacturers or distributors of integrity information. "However, as consumers, it is difficult to understand these test data. How can these test results be made easy and intuitive for consumers to query?" Chu Dong said he hoped that supermarkets can put the detection data near the counter, preferably directly above the counter, so that consumers can clearly and intuitively see the detection data of the products they buy, the association is also developing a "consumer version" of the test report, to make it more accessible.
Chudong introduced that in recent years, under the guidance of the State Food and Drug Administration, the China Chain Management Association has organized more than 6,000 stores in 20 large supermarket chains across the country to carry out "operations for diagnosis and treatment" to implement self-examination of food safety and evaluation of third-party audit institutions. He showed reporters the results of the work: in the photo, the supermarket's original environment is cluttered, fish is garbled, cooked food exposed to the air "naked sale", without any protective measures; After the pulse action, not only the fish code is neatly placed, cooked food also has glass cover protection, reducing food safety risks.
need to overcome the implementation process difficulties
to achieve multi-benefit
the creation of a "rest assured meat demonstration supermarket" is undoubtedly a multi-benefit result, the most beneficial to consumers. Mr Chu said it was difficult for government departments to test every meat dish under the current conditions. The establishment of "rest assured meat and vegetable demonstration supermarket" has made government departments linked to each other, reducing human and material resources and improving work efficiency. "The way farmers docking saves middlemen, farmers can get more benefits. For supermarkets, food safety has been guaranteed, consumers rest assured that nature has also gained word-of-mouth. Chu Dong said.
, however, some supermarket officials have suggested that they have encountered difficulties in the concrete implementation of the Programme. A supermarket official expressed concern about the "model supermarket in accordance with the 'high quality and excellent price' market mechanism, the establishment of organic food, green food, direct supply base for Hong Kong edible agricultural products and other high-quality meat and vegetable counters": "organic food, green food, hong Kong products due to product cultivation, growth, picking, transportation or breeding, breeding, breeding, slaughtering, storage and other links invested a lot of manpower and energy, its cost is relatively higher than 100% to 300% of ordinary food." Most people still eat ordinary products. So will it make them think that ordinary products are 'unseymonsured'?"
. Large supermarket chains to undertake the most important passenger flow in the supermarket, but also "rest assured meat dishes" the first position. How to take the lead in implementing and implementing the Standards in large supermarket chains is a common concern of the industry. A national supermarket chain leader said that large supermarkets adopt a unified procurement model and management model, but supermarkets in many cities across the country have stores, in various places to introduce their own creation programs, resulting in enterprises have to adapt to the situation in each city, but the stores in each city to adopt different management methods. This is also the major supermarket chains in the "rest assured meat demonstration supermarket" implementation of the common difficulties. He called on the relevant departments to develop a number of national management templates and standards to facilitate enterprises to actively participate in this work.