Three decades after the fall of China's real paint?

 Three decades after the fall of China's real paint?- Read the "International confrontation under the new normal to reflect on the national paint industry" six series of articles have a feeling "Yu Xianguo (Guangdong Smear World Technology Co., Ltd.)foreword National Day Mid-Autumn Festival, the same festival. With the national conditions, with awe,
I read in one breath the recent "Chinese and foreign paint weekly" exclusive release of the "international confrontation under the new normal reflection of the national paint industry" six series of articles, some of these views do not agree.
haven't written an article for years, I also want to write a pen to say the last two sentences.my university is a chemical major, but also learned "paint and adhesive" course. At that time, paint teaching did not have good teaching materials, remember or the college professor self-edited teaching materials, a thick one, then the Chinese paint is really not easy. At that time, the ordinary home decoration is mostly scraped is "big white", batch is "imitation porcelain", said that at that time China's paint behind the world's advanced level of 30 years, really not too much.I graduated in 1996, I also briefly worked in the paint industry. Remember in my hometown city, has begun to popular latex paint, sales of larger brands are five sheep brand, we were flying pigeon brand Jiangxi General Agent (Shanghai civil paint factory production). At that time, we also advertised in the newspaper, 5 liters of latex paint sold more than 50 yuan / barrel, according to the income level at that time, still feel very expensive. At that time, Libang, Doles, China Resources and other brands in China just started. In 1996, it was not too much to say that China's coatings were thirty years behind the world's advanced level.After going south to Shenzhen, I was in Lafarge Group's French Dorrance paint engaged in engineering sales business, this is the 1748 establishment of the paint brand, may also be the world's oldest existing paint brand, 20 years ago, Dorrance exterior paint has been all over the major cities and important buildings, with first-class team and customer resources, and national paint, basically still engaged in furniture paint, decoration paint. At that time, it may be a good point to say that Chinese coatings have lagged behind the world's advanced level in some areas for thirty years.nearly two decades, I have been engaged in the domestic paint industry, before the service of enterprises, there are foreign investment, Hong Kong capital, but also private. Among them, there are listed companies that squeeze into the first-line brands, such as three trees, and there are old-fashioned national brands, such as Chinese paint. From regional managers to sales leaders, engineering paint, decoration paint, furniture paint, industrial paint have been involved in hunting, during which time, also participated in the work of a number of trade associations, including some associations. Therefore, the paint industry of foreign investment, state-owned, private enterprises have some understanding of various types of paint also have a certain understanding. Plus their own chemical major, but also prefer technology, so paint technology more or less know a little. In the last two years, in the paint industry downstream entrepreneurship, the survival of downstream enterprises is even more emotional. In order to solve some problems in coating renovation and renovation, I also waded into the field of mortar, waterproofing, formed some of their own systems and coating solutions, should be able to look at the future development of the coating industry from different perspectives. I am not an expert in the paint industry, more like a coating engaged in twenty years of "hybrid", experienced the rapid development of China's paint industry, China's paint industry history and the status quo have some understanding. Therefore, I would also like to express a little of their views, and "international confrontation under the new normal under the reflection of the national paint industry" author. The author Mr. Zhong Wei has been engaged in the paint industry abroad for forty years, but also the development of China's paint industry, its heart is commendable, admirable. As a twenty-year veteran of the paint industry in China, I have no less bayonets in the market with foreign brands. The performance of foreign brands in China over the years and the rise of national paint, but also have some understanding. Therefore, I put forward some of my views here, if it can cause a hundred controversy effect, it will be China's paint industry great luck., Mr. Zhongxuan, quoted the former Minister of Industry and Information Technology, Mr. Miao Yu, as saying, "What is the current state of manufacturing in our country like?" According to the newly retired Minister of Industry and Information Technology Miao Yu, called "30 years behind, we are still the third echelon." This is a highly general, calm, accurate status quo. This is the voice of our national Government. "I checked the details, in fact, the former Minister of Industry and Information Technology, Mr. Miao Wei's statement: that is, China's manufacturing industry, is still in the third echelon, our country to catch the first echelon, at least another 30 years. Ladies and gentle, this difference is too big,

30 years behind
"
and
"
it will take 30 years to catch up with
"
, it is completely different. Because we're chasing forward and our opponents are running forward. Like a long run, the 100-meter gap with the other side, even if you run faster than your opponent, you may need to run several kilometers to catch up. The original changed the concept here, and replaced it with thirty years to catch up and thirty years behind. And through the concept of stealing, directly to China's manufacturing industry, said that China's manufacturing industry is still 30 years behind, at the same time, but also the status quo of China's paint industry also fixed, said still behind the world's advanced level of 30 years. Then, six series of articles are from all angles repeated certification: how China's paint industry behind the world 30 years. I am a paint industry entrepreneur, do not have time to write six articles to discuss this matter, the use of national day, I will write this essay to talk about my point of view.1. In the field of architectural coatings, the gap between China and the world's advanced level is narrowing, 30 years ago, we may be 30 years behind, but 30 years later, we can not still be 30 years behind, the gap may be five years, may also be three years, but by no means thirty years! Even, in many ways, we have overtaken the world's advanced level.(a) the high-end mainstream products of exterior paint - imitation stone coatings, whether it is water-wrapped water, water-wrapped sand, or sand-wrapped sand, national paint brands are far more than foreign brands.
imitation stone coating is popularized by national enterprises, has been widely used in the Chinese market, in order to improve the quality and grade of building coating, reduce the consumption of stone, tiles and other resource products, has made a significant contribution. I remember four years ago, there were U.S. dealers at a foreign paint show saw three trees of imitation stone paint, said the United States does not have this product, the initiative to do the United States agent. The author said that China's paint companies export a small amount of influence in the international market is almost negligible. Among them, there is an important reason, China's national paint enterprises are these more than 20 years of development, Carrie was founded in 99 years, The United States is 97 years, and three trees, a few days ago, just after the 18th birthday. And these two decades, China's rapid economic development, national paint enterprises to serve the Chinese market are not enough to come, which will focus on foreign energy. Remember five years ago, three trees also want to expand foreign markets, also set up branches abroad, Hong Dong personally went to the world to do market research, came back to us, many countries, a country's market is not as large as China's province. To go abroad, we are uprooted, long-distance attack, without any advantage, at home, we are home-grown combat, occupy the world and the people.
we want to beat foreign brands, we must do a good job in the domestic market. The domestic market also has a very large space for development, we in the domestic market to achieve the first in the country, is the world's leading.
years, three trees concentrated resources, the development of the domestic market, in the field of decoration paint to launch the industry-leading health plus series of high-end products, in the engineering paint to form a imitation stone coating as the core of the full range of products and services system. In the first two years, the three trees leapt past the foreign-funded veteran Doles, promoting them to second place in the industry.I remember more than a decade ago, The Coats products have been exported to more than 60 countries and regions. Not can not go a foreign country, but these years, the domestic market is too big, domestic brands themselves are still growing at a high speed, there is no need to give up the distance. I believe that the national paint enterprises to do a good job in the domestic market, in the future, will be like Huawei, rushed abroad, to the world!(ii) high-end interior wall latex paint market, once occupied by foreign brands. Latex paint is not high technical content, not national brands can not do, but has its historical reasons. Libang and Doles started out in the Chinese market by promoting latex paint, an area in which they also made big profits. They occupy this ecological position, the national paint brand to enter this ecological position, must pay more efforts. The high-end product quality of national paint is not inferior to that of foreign brands, and even the quality is far superior to the so-called imported products. In recent years, there have been a number of European and American imported paint brand sampling quality is not up to standard, we can see online check. Don't be superstitious about imported brands, don't be superstitious about foreign investment, Chinese national brands and imported brands, foreign brands of products PK, should be no less than, this matter, Jiabao as early as 2003 has done, and now, it is 2020. National brands to replace foreign brands, occupy the commanding heights, it is only a matter of time, from the development of these two decades, this process, now does not need thirty years, only ten years, or even five years, enough!, in the field of furniture coatings, especially water-based furniture paint, we and the world's advanced level of the gap not only not 30 years, but also probably has been ahead of the world.china is a big furniture manufacturer and a big exporter. Furniture paint, is the furniture industry's second largest category of raw materials, but also the most important raw materials, I would like to ask, if our furniture paint manufacturing process, painting technology is not leading, we can become a major furniture export country? Furniture paint field, Exhibition Chen, Dabao, Jiabao and other national brands, are the best in this field.more than a decade, by the national environmental protection policy guidance, water-like furniture paint, technology continued to break through. Now China's water-related furniture paint, in the product performance and coating process have a comprehensive application of the conditions. In the field of water-like furniture paint, I think China must be ahead of the world.3. Concentrated tank water-like paint China is a large container manufacturing country, AMONGS Group's containers accounted for more than half of the world's share, container paint waterization was completed a few years ago, suppliers are mostly national enterprises, in this regard, China should lead the world., locomotive paint China is a large country of high-speed rail, it is understood that high-speed rail paint suppliers have 30 or 40, mostly ethnic enterprises. Before the South Car Group has invested in Zhuzhou Feilu, and now china Car Group (South Car, North Car merged) under a manufacturing locomotive paint enterprise - Dalian Tiemei, these belong to the national paint enterprises. China's high-speed rail to the world, China's locomotive paint will also go to the world. Locomotive paint, China should be in the world's advanced level., anti-corrosion paint high-end field is indeed occupied by foreign brands, but in the field of light anti-corrosion is mostly national brands. In the field of anti-corrosion oil field petrochemicals, the quality and market share of domestic brands is no less than that of foreign brands. And for the most high-end area of heavy anti-corrosion, by foreign brands, I think there is an important reason, because although China is a shipbuilding industry, and ship paint by shipowners, and shipowners are mostly European and American companies, foreign brands and they have a deep basis for cooperation, so foreign brands in this regard still occupy an advantage. China's ship coating technology is also developing, and the gap with the world's advanced level is narrowing. Such as the Liaoning construction process, deck paint on the use of Chinese ship heavy industry Xiamen Research Institute technology. Even if the aircraft carrier paint we can make our own, the general ship paint is no problem.6, car original paint because the high-end automotive field is also held by foreign brands, these high-end cars, has been working with foreign paint brands, this field, the national brand is relatively weak. National paint brand, do car paint the most powerful Xiangjiang paint, through cooperation with Kansi, is now one of the main suppliers of Japanese cars. That is to say, it is not the national paint enterprise's products can not, but in some upstream industries we do not have a voice. With the progress of China's automobile industry, this phenomenon will gradually change. In recent years, more national paint enterprises into the automotive field, in engineering vehicles, trucks, buses and other fields to take the lead in breakthrough. It is believed that with China's dominant position in new energy vehicles, national paint enterprises will eventually gain a voice in this field.7, hard metal, plastic and other general industrial paint China is a manufacturing country, hard metal, plastic field, a wide variety of categories involved, personalized demand is also many, domestic paint in this area of the market share is very high, but very scattered, it is difficult to form a well-known brand. I have tried the early years of Chinese paint, its "toy brand" industrial paint, in China's manufacturing scenery unlimited era, has occupied the metal, plastic field with the high-end market of paint, with Chinese products to the world. Can not say, in the gold, plastic and other general industrial areas, national brands have no advantage. On the contrary, the national paint brand has contributed greatly to China's global export of chinese products.In recent years, China has promoted "oil-to-water", in addition to furniture paint, in the field of hard metal, plastic, research institutes and national paint enterprises have also invested a lot of manpower and material resources in water-based industrial paint research and development, China's water-based industrial paint technology has been very leading. In particular, hard metal, plastic, substrate is relatively stable, not as complex as wood substrate, metal, plastic field water-based paint promotion will be more smooth than furniture paint. I am also very optimistic about the prospects in this regard and the performance of ethnic enterprises in this regard.coatings are a protected and decorative substance, the application range is very wide, here, I will list only some of the main applications, other areas, no longer listed.China is a big manufacturing country, but also a big infrastructure country, downstream users concentrated in China, national paint deep into the domestic, is the natural choice of the market, but also the most correct choice at this stage. National paint export volume is small, does not mean that the national paint brand is weak. "Reflecting on the national paint industry under the new normal of international confrontation" article to the national paint export volume is small, said to be an important sign of the weak national paint, I think the author does not understand the domestic market, the view is biased.data cited in "Reflecting on the National Paint Industry under the New Normal of International Confrontation", but some of the data are clearly incorrect, for example, in 2019, the revenue of the three trees is: 5,972 million yuan, at today's (National Day) exchange rate of 0.1473 converted into U.S. dollars, should be 8.80