Three minefields should be avoided in the upgrading and transformation of pharmaceutical machinery enterprises: price war, fake innovation and old routine

[market analysis of chinapharma.com] in 2018, the pharmaceutical machinery industry driven by policy ushered in new changes: strict supervision, innovation and progress The new situation is pushing pharmaceutical machinery enterprises to find new market growth points and opportunities, and accelerating the pace of upgrading and transformation of pharmaceutical machinery enterprises However, in the process of upgrading and transformation, pharmaceutical machinery enterprises need to avoid three minefields: price war, pseudo innovation and old routines These three minefields are also the problems existing in the development of traditional Chinese medicine machinery enterprises (picture source of pharmaceutical machinery: chinapharma Com) pharmaceutical machinery enterprises will not be unfamiliar with the price war When the market shrinks and the industry ebbs, price reduction becomes a means of competition Although price war can bring benefits to pharmaceutical machinery enterprises in a short period of time, it is not a long-term plan, nor a good strategy for upgrading and transformation of pharmaceutical machinery enterprises, and it is likely to have side effects I have learned that there have been two large enterprises on the big "price war", both sides of the "war" even burned to the India market However, after the end of the competition, the profits of both sides are not ideal, and the gross profit rates have declined There are also pharmaceutical machinery business executives have said that one price one goods, "price war" will not let customers feel the value of the product Therefore, in order to successfully pass the upgrading and transformation period under the background of imperfect market environment, pharmaceutical machinery enterprises need to give priority to equipment and fully reflect their value, rather than just rely on the price war for a while Pseudo innovation is also a big minefield, but also in the pharmaceutical machinery industry has to mention a mess What is pseudo innovation? Industry insiders say that the so-called "new bottled old wine" has no innovation in essence However, innovation is a good plan for the transformation and upgrading of pharmaceutical machinery enterprises advocated by the pharmaceutical machinery industry It can help pharmaceutical machinery enterprises to occupy more market shares and also enhance the brand influence of enterprises At present, most pharmaceutical machinery enterprises are still keen on innovation, trying to promote the upgrading and transformation of enterprises through innovation However, there are still a large number of pseudo innovation phenomena in the industry, which brings not only the loss of corporate brand influence, but also the decline of customer satisfaction Equipment experts say that the failure rate of equipment innovation is also very high If enterprises waste a lot of resources on invalid pseudo innovation, it will backfire Only by facing up to the difficulty and high failure rate of innovation and establishing a scientific innovation management system, can we avoid the production of false innovation and turn the equipment innovation into a powerful tool on the road of enterprise upgrading and transformation On the way of upgrading and transformation, pharmaceutical machinery enterprises should get rid of the old routine For example, in terms of equipment sales channels, we should not simply distinguish between online and offline, but consider where the target users are concentrated In terms of promotion, pharmaceutical machinery enterprises should not simply de price, but should get through the price with equipment technology and user service On the promotion team, some people suggested that "we should start a new business, change people without changing ideas, and change ideas to break the deadlock." The role of the old routine in the upgrading and transformation of pharmaceutical machinery enterprises is getting smaller and smaller, because the whole industry is moving towards the direction of equipment, and the demand of the pharmaceutical market is also showing a trend It has become the consensus of pharmaceutical machinery enterprises to establish the cognition from brand to product integration Therefore, the upgrading and transformation of enterprises need more new elements and new power input More than half of 2018 has passed, and new changes in the pharmaceutical machinery industry are forcing enterprises to upgrade and transform If the above three minefields can be avoided and the transformation of pharmaceutical machinery enterprises is easier, there will be more market opportunities, especially market opportunities.