Three Trees Chairman Hong Jie: Under the new normal, either change or be eliminated

China Paint Network
: the new economic normal, enterprises to do? Hong Jie, a representative of the National People's Congress and chairman of
Than Tree Coatings Co., Ltd."
, said in an interview with Haidu Special Correspondent that as the cell of the market economy, the new normal of China's economy is also the new normal of enterprises. In the face of the new normal, companies are either "embrace and change" or "out of the game". He believes that the opportunity of enterprises under the new normal is still greater than the challenge, as long as you can say goodbye to the old ideas, dare to innovate, you can break out of a new way.
Than tree
Chairman Hong Jie: under the new normal either change or be eliminated
adapt to the new normal to have a new mentality
" in the face of the new normal, first of all, there must be a new mentality, to accurately understand the current economic situation, accurately find market opportunities. Hong Jie said that the current economy is only slowing down, the opportunities are still greater than the challenges. He said that to adapt to the new normal, enterprises should follow the internal laws of economic development, do something, do something, do something. "In this period, companies are more likely to expand blindly and focus on a core product based on an industry that is best at what it does best." The taboo, he says, is the scale of the competition and the blind expansion. "If you can do one or two in a market segment, then you have core competitiveness, why not have a market?"
the new normal new way out is innovation
" in the past market demand, whatever products are produced, imitation of what technology, can be sold out. Under the new normal, there is global overcapacity, no innovation, no competitiveness of products, no one wants it at all. Hong Jie said that the new normal new way out, the most critical is innovation. He said, for
coatings
industry, in the past product homogenization is serious, under the new normal many enterprises out of competition. But the three trees in recent years to product innovation as the core strategy of enterprises, in the development of upgrading, in the development of upgrading, last year's revenue growth of 30.4%, this year's target is more than 50%, "this is the dividend brought about by reform and innovation, it can be said that without reform there is no way out of the enterprise." He also said that enterprises should firmly grasp the Fujian Free Trade Zone, and the 21st century maritime Silk Road core area of the construction of major opportunities, boldly go out and open up the international market, the Fujian brand, the Chinese brand.
For the interaction between government and enterprises, Hong Jie suggested that the government should more accurately grasp the practical difficulties of enterprises, to help solve the problem of "financing difficulties, financing expensive", to step up efforts to introduce suitable for the new normal of financial support policies and tax incentives, so that enterprises bigger and stronger, promote good and fast economic development.