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The reporter learned from the Tianjin Market Supervision Commission on the 22nd that recently, in order to standardize the release of medical beauty advertisements and protect the legitimate rights and interests of consumers, the Tianjin Market Supervision and Administration Commission has made the following key reminders in accordance with the "Advertising Law of the People's Republic of China" and "Medical Advertising Management Measures" and other laws and regulations:
1.
Medical beauty advertisements are medical advertisements, and medical beauty institutions shall review the content of the advertisements by the relevant departments before publication, and obtain the "Medical Advertising Review Certificate" in accordance with law; It may not be published
without review.
Advertising agents and advertisement publishers designing, producing, acting for, and publishing medical beauty advertisements must check the "Medical Advertisement Review Certificate" in accordance with law, and publish
it in strict accordance with the approved content.
Medical beauty advertisements are medical advertisements, and medical beauty institutions shall review the content of the advertisements by the relevant departments before publication, and obtain the "Medical Advertising Review Certificate" in accordance with law; It may not be published
without review.
Advertising agents and advertisement publishers designing, producing, acting for, and publishing medical beauty advertisements must check the "Medical Advertisement Review Certificate" in accordance with law, and publish
it in strict accordance with the approved content.
2.
The content of medical beauty advertisements shall be truthful and legal, express the advertising content in a healthy form, meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation, and must not contain content
that violates public order and good customs such as creating appearance anxiety.
Do not deceive or mislead consumers
.
The content of medical beauty advertisements shall be truthful and legal, express the advertising content in a healthy form, meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation, and must not contain content
that violates public order and good customs such as creating appearance anxiety.
Do not deceive or mislead consumers
.
3.
The expression of medical beauty advertisements shall not contain the following circumstances:
The expression of medical beauty advertisements shall not contain the following circumstances:
(1) Involving medical technology, diagnosis and treatment methods, disease names, and drugs;
(2) Guaranteed cure or implicit guarantee of cure;
(3) Publicizing the cure rate, efficiency, and other diagnostic and therapeutic effects;
(4) Demeaning others;
(5) Using the names and images of patients, health technicians, medical education and scientific research institutions and personnel, and other social associations and organizations as proof;
(6) Using advertising spokespersons as recommendations or proofs;
(7) Other circumstances
prohibited by laws and administrative regulations.
prohibited by laws and administrative regulations.
4.
It is forbidden to use news forms or special sections (columns) of medical information services to publish or covertly publish medical beauty advertisements
.
The name of the medical institution may appear in publicity content such as interviews and special reports of relevant medical institutions, but medical advertising content such as the address and contact information of the relevant medical institution must not appear; Advertisements
for the medical institution shall not be published in the same time period or page in the same media.
(End)
It is forbidden to use news forms or special sections (columns) of medical information services to publish or covertly publish medical beauty advertisements
.
The name of the medical institution may appear in publicity content such as interviews and special reports of relevant medical institutions, but medical advertising content such as the address and contact information of the relevant medical institution must not appear; Advertisements
for the medical institution shall not be published in the same time period or page in the same media.
(End)
